Dedicated to the Printing Industry

The National Printing Research Council (NPRC) is the printing industry’s premier organization in terms of industry research. NPRC has published more highly respected studies dealing with pricing, wages & benefits, mailing services, sign products, bindery practices, digital printing devices and profitability than all of the other trade associations combined.  Read More….


NPRC LATEST NEWS

For additional news, articles, announcements, free videos and special charts begin reading below or visit the NPRC Blog.

Average Pricing for Brokered Business Cards

Average Pricing for Brokered Business Cards

Curious about what fellow printers charge for 4/0 and 4/4 brokered  business cards? You’ve come to the right place. Brokered Business Cards as well as regular business cards are just two of more than 90+ products and services featured in the 2021-2022 Digital Color Pricing Study published by the National ...
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Prices Driven by the Market, Not Costs!

Prices Driven by the Market, Not Costs!

The following is an excerpt from the Executive Summary of the 2021-2022 NPRC Digital Color Pricing Study: Market-Driven Pricing – We cannot stress enough the fact that prices presented in this study reflect prices as they are in the industry, and not necessarily what should be! Only you can determine ...
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Hiring Someone to Shop Competitors

Hiring Someone to Shop Competitors

Hiring a Professional To Conduct a Pricing Survey (Revised/updated 5-4-21) Over the past 25 years, I have hired or retained a number of individuals to conduct surveys of my competitors.  I Wanted these individuals not only to survey my competitors about what they were charging for specific products, but I ...
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NPRC Releases Special 2021 Spring Report

NPRC Releases Special 2021 Spring Report

Printers worn-out by Covid-19 and who have been expecting a quick economic recovery may have to wait until at least 2022, according to results of the the Spring 2021 Industry Survey published by the National Printing Research Council (NPRC). Survey participants were initially provided an exclusive early glimpse at this ...
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Orlando Printer Praises New Digital Pricing Study

Orlando Printer Praises New Digital Pricing Study

You did it again, John. The Digital Pricing Study has again proven to be a great tool to help us clarify changing market conditions and how they’re affecting our business in this crazy COVID economy. I was really surprised by some of the data contained in this year’s study and ...
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New Pricing Study Helps Maximizing Profit Opportunities

New Pricing Study Helps Maximizing Profit Opportunities

Eric Van Kerckhove is one of many printers that have written NPRC praising our latest 2021 Digital Color Pricing Study. Read what Eric has to say: Calculating pricing based on overhead, cost of goods and labor is easy enough, it’s just numbers. Figuring out what your service is worth ...
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NPRC Releases Popular Digital Pricing Study

NPRC Releases Popular Digital Pricing Study

 The 2021 Digital Color Pricing Study, one of the printing industry’s most popular studies, has just been released by NPRC and is  available in the NPRC Bookstore. This new study features average, median and per unit pricing for products such as envelopes, 8, 16 and 32-page newsletters, envelopes and carbonless ...
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Don't Blame Covid-19 for Business Closures!

Don’t Blame Covid-19 for Business Closures!

Blaming Covid-19 for all the problems? – While there is no question that Covid-19 has had a dramatic impact on our industry in terms of both profit and sales, there are underlying problems that continue to impact our industry as well. Many firms we surveyed were facing modest to serious ...
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