The National Printing Research Council (NPRC) is the printing industry’s premier organization in terms of industry research. NPRC has published more highly respected studies dealing with pricing, wages & benefits, mailing services, sign products, bindery practices, digital printing devices and profitability than all of the other trade associations combined.  Read More….

NPRC LATEST NEWS

For additional news, articles, announcements, free videos and special charts begin reading below or visit the NPRC Blog.

NPRC Releases 2021-22 Sign Study

Yes, it’s now available! The NPRC 2021-2022 Signs & Wide Format Pricing Study is now ready for purchase. Survey participants, entitled to a complimentary copy of the study, received personalized emails on Sept. 9, 10 and 13th. The emails incorporated “URGENT” in the subject line and provided detailed instructions for ...
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Download 3 Pricing Pages Absolutely FREE!

A limited time offer. This offer expires Aug. 31, 2021 and will not be repeated! Visit the NPRC Bookstore and use Coupon Code NPRCVIP16 & Save 16% on the printing industry’s most popular digital pricing study! By CLICKING HERE you can also download three sample pages from the 2021 Digital ...
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Sign Survey Accommodates Firms of All Sizes!

DON’T BE SHY – EVERY SIZE FIRM IS ELIGILE!

• “Heck, most of the firms that participate in these surveys are way bigger than my company and my prices won’t relate.”
• “Hey, most of the participants are little firms that don’t really know how to price their products.”
• “I sometimes ...
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Average Pricing for Brokered Business Cards

Curious about what fellow printers charge for 4/0 and 4/4 brokered  business cards? You’ve come to the right place. Brokered Business Cards as well as regular business cards are just two of more than 90+ products and services featured in the 2021-2022 Digital Color Pricing Study published by the National ...
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Prices Driven by the Market, Not Costs!

The following is an excerpt from the Executive Summary of the 2021-2022 NPRC Digital Color Pricing Study: Market-Driven Pricing – We cannot stress enough the fact that prices presented in this study reflect prices as they are in the industry, and not necessarily what should be! Only you can determine ...
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Hiring Someone to Shop Competitors

Hiring a Professional To Conduct a Pricing Survey (Revised/updated 5-4-21) Over the past 25 years, I have hired or retained a number of individuals to conduct surveys of my competitors.  I Wanted these individuals not only to survey my competitors about what they were charging for specific products, but I ...
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NPRC Releases Special 2021 Spring Report

Printers worn-out by Covid-19 and who have been expecting a quick economic recovery may have to wait until at least 2022, according to results of the the Spring 2021 Industry Survey published by the National Printing Research Council (NPRC). Survey participants were initially provided an exclusive early glimpse at this ...
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Orlando Printer Praises New Digital Pricing Study

You did it again, John. The Digital Pricing Study has again proven to be a great tool to help us clarify changing market conditions and how they’re affecting our business in this crazy COVID economy. I was really surprised by some of the data contained in this year’s study and ...
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For more news and helpful articles, visit the NPRC Blog