The National Printing Research Council (NPRC) is the printing industry’s premier organization in terms of industry research. NPRC has published more highly respected studies dealing with pricing, wages & benefits, mailing services, sign products, bindery practices, digital printing devices and profitability than all of the other trade associations combined.  Read More….

NPRC LATEST NEWS

For additional news, articles, announcements, free videos and special charts begin reading below or visit the NPRC Blog.

Save 18% on Signs & Wide Format Pricing Study

18% Discount on Popular Signs Study The 2018-2019 Signs & Wide Format Pricing Study is one of NPRC's most popular pricing studies, and you can now save 18% - BUT you must place your order by Saturday, Aug. 19, 2020.  Use Coupon NPRCSIGNS18 to save 18%. This study has already ...
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100+ Words to Avoid in Email Subject Lines

NPRC sends out upwards of 30,000 or more emails each week. Most of our emails are designed to promote industry studies, research surveys and general articles about the printing, mailing and sign industries. We learned early on that half the battle in getting folks to open and read our emails ...
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Download FREE Digital Pricing Pages & Save 18%

Act now and save 18% on popular 2019-2020 Digital Pricing Study. This study covers pricing for dozens of the most popular digital products and services provided in our industry. Use Coupon: NPRCDIGITAL18 As an example, you'll find useful pricing info for 4 x 9 rack cards, #10 and 9x12" Envelopes, 4/4 ...
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Resilient Industry Despite Major Sales Declines

You can now download for free NPRC's latest Covid-19 Report. Based upon a survey conducted in mid-July 2020 that attracted almost 200 printers, this report offers a detailed look at sales and productivity in the printing industry. Although the industry has been forced to tighten its belt and make significant ...
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Firms Report Healthy Ratios Despite Covid-19!

Despite the fact that our recent “Survey of Surveys” was geared toward determining future industry surveys, we were able to gleam some “up-to-the-minute” data on industry sales and the impact of Covid-19. We asked participants a variety of questions regarding not only year-end sales for 2019 but projected year-end sales ...
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Marketing’s Famous “Rule of 27”

RULE OF 27 - Why So Many Direct Mail & Email Campaigns Fail! By John C. Stewart, Executive Director, NPRC I first heard of this rule many, many years ago, and I have tried my very best to use it to help me promote various products and services I sell ...
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SPE – A Critical Ratio in Covid-19 Era!

The biggest challenge confronting the printing industry today is how quickly individual firms are reacting to sudden as well as prolonged declines in sales. The declines are no longer looked at at temporary, but rather something that may be with many of us for many, many months to come. With ...
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NPRC Report Projects Sales Decline of 25%

Melbourne, FL, July 23-2020 - The National Printing Research Council (NPRC) has just published its latest report that explores the impact of Convid-19 on the printing industry. The report is based on a survey conducted between July 10-16, 2020. The 24-question survey attracted more than 190 participants. Distribution of the ...
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For more news and helpful articles, visit the NPRC Blog