Eric Van Kerckhove is one of many printers that have written NPRC praising our latest 2021 Digital Color Pricing Study. Read what Eric has to say:
Calculating pricing based on overhead, cost of goods and labor is easy enough, it’s just numbers. Figuring out what your service is worth and what your market can bear is not so easy, especially when local competition isn’t open to the idea of having coffee and sharing their pricing!
NPRC pricing studies have helped our company understand what our market should be able to bear versus what it “feels like” our market will bear. Knowing what the competition in our region is charging, based on study results, helps me feel more confident that our pricing is competitive in our market, and that we are maximizing all profit opportunities. NPRC studies have helped turn those “feels like” guided pricing decisions into decisions guided by facts!
Eric Van Kerckhove Allegra Print • Mail • Signs Cedar Rapids, IA 52404
Click here to visit the NPRC Bookstore for additional information about this brand new study.
NPRC has releasedits highly anticipated 2018 Digital Color Pricing Study. This new 100+ page report offers up average and median pricing for dozens of color digital products and services in the printing industry. Data on digital pricing is provided in various formats, including average and median prices for a range of quantities, plus in many cases the price per booklet, sheet or in some cases per signature.
“Hello John, I just had to let you know how impressed I was with the Digital Pricing Study you just released. While I only spent 30 minutes going over the study, my initial impression is that the quality of this study is as good if not better than previous studies. Thanks for the hard work you and NPRC put into these studies, The printing industry is better off because of studies such as this.” Armand Girard, Curry Printing & Marketing, Auburn, ME
To NPRC, “An excellent study. It is great to see what other printers are charging for the same products and be able to compare those prices in an organized fashion.” Kevin Williams, Systems Print & Mail, Laguna Hills, CA
Cover of New Pricing Study
Publication Price… PDF Copies… $179.00
Hard Copies… $191.00
NPRC Member Pricing PDF Pricing… $89.50 Hard Copies… $95.50
Discover what fellow printers from around the country are charging for…
• Graphic Services – Standard and Complex
• Variable Data 4/4 cards (sizes 4.25 x 5.5 and 5.5 x 8.5)
• Flat sheets, 100# Text & Cover (finished sizes 8.5 x 11 and 11 x 17)
• Rack Cards – 4/0 and 4/4, finished size 4 x 9, full-bleed
• 2-Part and 3-Part Carbonless forms, plain and numbered
• Click Charges Only for quantities ranging from 500 to 5,000!
• 16-page and 32-page newsletters (qtys. 100 – 2,500)
• 32-page Booklets – finished size.5 x 8.5 (qtys. 100 – 2,500)
• #10 and 9 x 12 Envelopes – Blk only and 4-C (qtys. 100 – 2,500)
• Plus many, many other prices with majority high-low guidelines
Special Note to Survey Participants – Please note that printing firms who participated in our Digital Color Pricing survey receive an email and link for downloading the FREE PDF of the study on Dec. 2oth and Dec. 21st, 2017. Please check your trash and deleted folders as well as your spam folders if you are unable to find the email used to distribute this study. The subject line used to advise participants was: “Urgent – Here’s Your 2018 Digital Color Pricing Study.”