Pricing Digital Envelopes – NPRC’s Newest Report

Download NPRC’s newest survey results – NPRC’s Mini-Survey #4 is now available for immediate download. This new report tackles pricing for #10/24 envelopes. The survey was conducted Jan. 24-26 with the results released exclusively to participants via email on Jan. 28 & 31. The survey attracted 114 participants.

NPRC’s latest survey tackles pricing for both regular and window envelopes, black and 4C. Although the survey was not intended to exclusively survey digital printing, 74% of those responding indicated they would use a digital printer to produce envelopes in these quantities. In fact, approximately 31% of respondents said they no longer utilize offset presses to produce envelopes in the 500 – 2,500 quantity range.

A special announcement about future surveys – The results of future surveys will be provided only to participants. Firms desiring to obtain one of surveys in the future will either have to participate in the survey itself, or pay a modest fee to purchase the reports when published, explains John Stewart, NPRC’s Executive Director.

In the past, many printers chose not to participate because they knew they would still get the results free without their participation, thus placing the burden on other printers who they trusted would complete the survey. Now the association is basically switching to a “Play or pay” approach, explains Stewart.

To download the results of our latest mini-survey, click here.

Prices Driven by the Market, Not Costs!

The following is an excerpt from the Executive Summary of the 2021-2022 NPRC Digital Color Pricing Study:

Market-Driven Pricing – We cannot stress enough the fact that prices presented in this study reflect prices as they are in the industry, and not necessarily what should be! Only you can determine the proper price to charge for a specific product or service.

People sometimes call our report a Pricing Guide and we clarify this by noting, that our industry studies make no attempt whatsoever to establish or suggest to printers what they should charge for specific services.

What this study accomplishes is to accurately portray “real world” average and median prices being charged for dozens and dozens of digitally products and services in our industry. The prices are “what they are,” and not “what they should be.” Only you can make that determination.

“The prices are ‘what they are,’ and not ‘what they should be.’ Only you can make that determination.”

As is so often the case in this industry, the prices currently being charged for products and services are far more likely to be based upon a variety of market conditions rather than upon actual costs of production. In many situations in this industry, products are often sold for far more that their actual production costs plus a standard markup might otherwise suggest or warrant.

This is due in large measure to the ability of many printers to sell their products at prices based upon their “perceived value” rather than based upon a laundry list of costs and mark-ups. Unfortunately, some printers never really comprehend this concept.

Another factor that contributes to perceived value is the ability of printers to meet or exceed even the most stringent demands of their customers in regard to quality and turnaround time. The greater this ability, the greater the latitude there is in pricing specific products and services. Too many printers we have met over the decades give a great deal of lip service to claims about quality and customer service but often fail miserably when put to the test. They claim great customer service when in fact, compared to others, it is mediocre. Claims of high quality are often equally exaggerated as well.

“Too many printers we have met over the decades give a great deal of lip service to claims about quality and customer service but often fail miserably when put to the test.”

Purchase this new study by visiting the NPRC Bookstore and you’ll
receive your PDF copy of the complete study within 30 minutes or less.

Pricing Study Now Available as PDF

In response to dozens and dozens of requests from printers across the country, the new 2019-2020 “Sweet Sixteen” Digital Color Pricing Study is now being made available as a PDF. Retail Price for the PDF is $225. Hard copy price remains at $245.

The new 90+ page study is packed with the latest pricing for dozens of the industry’s most popular digital products and services. The study provides average and median pricing for products such as flyers and catalog sheets (8.5 x 11″ and 11 x 17″), rack cards, postcards, carbonless forms, stand-alone click charges, newsletters and catalogs (8, 16 and 32-pages), digitally produced envelopes, business cards as well as industry discounting practices.

Quantities covered typically include 100, 500, 1,000 and 2,500 but vary depending upon the specific product. Average as well as median prices are provided for virtually all products, as well as individual unit prices. To order and receive your PDF copy today, visit the NPRC Bookstore.

Pricing Study – Table of Contents and Sample Pricing Page

You asked for it, so we did it! Recently we received some inquiries from owners who have been thinking about purchasing our latest pricing study – The 2018 Digital Color Pricing Study, but told us that before they placed an order they would like to view the Table of Contents – a pretty reasonable request, but something we had failed to think about. So here it is… Click Here to see exactly what products are covered. 

Although this new pricing study, like all publications published by NPRC, is sold on a 100% money-back guarantee, some folks would still rather just be sure what our studies contain before they place an order. Then visit the  NPRC Bookstore to place your order.

You can also  download three different sample pages from this just-released study. Click on one or more of the pages depicted below to download a complete full-page PDF.

The first page is a sample pricing page depicting pricing for 4 x 9″ Rack Cards. Click on the image to print-out the pricing sheet:

Rack Card Pricing is one of more than 30 products and/or services covered in the 2018 Digital Color Pricing Study.

The second is a pricing page covering 9 x 12″ Digital Envelopes printed in black as well as 4C.

Click here or the artwork above to download a PDF of one of two pages offered in the study dealing with envelope printing.

The third page is a pricing page covering 4/0 and 4/4 Digitally produced business cards.

Click here or artwork above to download a sample pricing page for 4/0 and 4/4 business cards.