Printers Praise New NPRC Digital Pricing Study

Printers from across the U.S. are praising NPRC’s newest study, The 2019-2020 “Sweet Sixteen” Digital Pricing Study. This just-released report, covers 16 of the printing industry’s most popular digital products and services, is only available as a hard copy.

The new report is packed with the very latest pricing info and includes literally hundreds of average and median prices for more than a dozen of the most popular digital products and services in the printing industry. Click here to view and download the study’s Table of Contents.

Virtually every page in this just-released study reveals pricing info you can use immediately to cross-check and compare your own pricing against others in the industry.

Most products and services covered in this study include average and median pricing, a 10% high and low extraction, plus pricing based on a per unit basis such as pricing per sheet, per click, per envelope and even pricing per carbonless set. This feature makes it easier than ever for readers to obtain pricing for unusual quantities or quantities simply not covered in the report.

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Go below and read what fellow printers
have to say about this new pricing study…

“John, thank you for all your work in providing the printing industry with the “Sweet Sixteen” Digital Color Pricing Study, and the many other studies you have published for us for so many years. It always helps to know where we are at and not to leave money on the table. Keep up the good work.”

Arie Teomi, Lasting Impression Direct, Cleveland, OH


“Having just updated our digital press so we are able to competitively print 4-color envelopes, this price study is invaluable when setting competitive pricing for 4-color envelopes.”

Marian Fenlon, DPI Printing, Oshkosh, WI


“I always look forward to receiving your reports, particularly the pricing studies. They’re my best source of data to be sure our prices are within a reasonable range, and the best confidence-builder I’ve found against buyers who say our prices are too high. Knowing our prices are reasonable means I look for better prospects, rather than caving on prices.”

Steve Blatman, Ink Spot Printing & Copy Center, Inc., Frazer, PA


“Your studies have been a big help in keeping me in business for more than 28 years. I have used the industry pricing studies over the years to make sure our prices are competitive and adjust where necessary. This gives our customer service representatives confidence that our prices are fair and reasonable. I cannot understand why many more print shop owners do not take advantage of these valuable studies, especially when they can get them for free with just a little effort.”

Mike Geygan, Minuteman Press, Lebanon, OH

“I want to thank you for including my firm in your annual pricing study. Even though my company is extremely small, the study gives us information necessary to stay in business. Unlike the bigger companies, which can try random pricing strategies, we need to only use fact-based strategies which the pricing study provides each year.”

Ralph Dunavant, American Printing & Promotions, Manassas, VA


“Hi John, I have been participating in your surveys for more than 20 years. As I look back over those years, I realize that I have referred to your surveys more than any other source of pricing information in the printing industry. It is concise, accurate and timely. I would have to say that this info has helped me be sharper in our pricing, win more bids and make more money. Thanks so much for your efforts!”

Jon Robson, Auburn Document Centre, Auburn, NY


“We have been participating in the NPRC’s surveys for some years now. The information they have provided us with has been the topic of many pricing plan discussions in our weekly meetings. they help us stay competitive. The “Sweet Sixteen” survey helped us tune our digital pricing structure as we move forward to grow the digital segment of our business. Invaluable information.”

David Adams, Quality Printing Services Inc., Petaluma, CA






David Adams

90 Sycamore Lane

Petaluma, CA 94952