Pricing Digital Envelopes – NPRC’s Newest Report

Download NPRC’s newest survey results – NPRC’s Mini-Survey #4 is now available for immediate download. This new report tackles pricing for #10/24 envelopes. The survey was conducted Jan. 24-26 with the results released exclusively to participants via email on Jan. 28 & 31. The survey attracted 114 participants.

NPRC’s latest survey tackles pricing for both regular and window envelopes, black and 4C. Although the survey was not intended to exclusively survey digital printing, 74% of those responding indicated they would use a digital printer to produce envelopes in these quantities. In fact, approximately 31% of respondents said they no longer utilize offset presses to produce envelopes in the 500 – 2,500 quantity range.

A special announcement about future surveys – The results of future surveys will be provided only to participants. Firms desiring to obtain one of surveys in the future will either have to participate in the survey itself, or pay a modest fee to purchase the reports when published, explains John Stewart, NPRC’s Executive Director.

In the past, many printers chose not to participate because they knew they would still get the results free without their participation, thus placing the burden on other printers who they trusted would complete the survey. Now the association is basically switching to a “Play or pay” approach, explains Stewart.

To download the results of our latest mini-survey, click here.

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