NPRC Launches Popular Biennial Survey

Dear Fellow Printer – We need your support! Once again, NPRC is launching what has clearly become one of its most popular and long-standing biennial surveys – the 2021-22 Digital Color Pricing Survey.

We’ve been producing top-notch, highly accurate pricing surveys like this for more than 25 years, but we can’t do it without your help. Participate and return your survey by the Jan. 2th Deadline and we promise to work 24-7 in late January and February to deliver you a product that will provide you with accurate, up-to-the-minute pricing info for dozens and dozens of digital products and services.

We need the support and participation of owners such as yourself to produce these top-notch studies. We can’t do it without your support. As always, participants will receive a FREE PDF copy of the final study – a 100-page report that will retail for $175 or more when it is released in early March 2021.

The final study will report both average and median prices for dozens and dozens of products and services – items such as carbonless forms, rack card, postcards, 6 X 9″ and 8.5 X 11″ booklets and directories, flyers, catalog sheets, as well as click charges and stock mark-up practices just to name a few.


#1 Worksheet to SurveyThis method is the most efficient, but it takes a bit more time. You download a survey worksheet, complete it at your leisure over a 2-3 day period. When the worksheet is completed, you will then visit our official on-line survey site where you will transfer your answers to the online survey. We estimate that this method entails an additional 10-15 minutes, but you have more time to complete the process. CLICK HERE  to download and print the PDF Worksheet.

#2 Direct Submission of Survey This approach is slightly faster, but is also fraught with potential problems as well, including the chance of losing all of your answers in the event you cannot complete the survey in one sitting. If you’ve participated in the past, and you are super fast at preparing dozens of estimates in a timely fashion then go for it, BUT it is not what we would recommend. Ideally, the on-line survey needs to be completed in one sitting.* CLICK HERE  to go directly to the on-line survey. *(It is possible to pause and then return to an incomplete survey and continue entering data, but we don’t guarantee that.)

The deadline for submitting your survey is Jan. 25, 2021!

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