This is the space on our website that is dedicated to the latest news and developments within NPRC. Some of the news items are for members only and others are available for all to read. This is where we will typically post the results of our latest industry and member-only surveys. When you have suggestions or comments we will post them here for all to see, unless of course you want your comments to remain confidential.
Resilient Industry Despite Major Sales Declines
You can now download for free NPRC's latest Covid-19 Report. Based upon a survey conducted in mid-July 2020 that attracted almost 200 printers, this report offers a detailed look at sales and productivity in the printing industry. Although the industry has been forced to tighten its belt and make significant ...
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Firms Report Healthy Ratios Despite Covid-19!
Despite the fact that our recent “Survey of Surveys” was geared toward determining future industry surveys, we were able to gleam some “up-to-the-minute” data on industry sales and the impact of Covid-19. We asked participants a variety of questions regarding not only year-end sales for 2019 but projected year-end sales ...
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Marketing’s Famous “Rule of 27”
RULE OF 27 - Why So Many Direct Mail & Email Campaigns Fail! By John C. Stewart, Executive Director, NPRC I first heard of this rule many, many years ago, and I have tried my very best to use it to help me promote various products and services I sell ...
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SPE – A Critical Ratio in Covid-19 Era!
The biggest challenge confronting the printing industry today is how quickly individual firms are reacting to sudden as well as prolonged declines in sales. The declines are no longer looked at at temporary, but rather something that may be with many of us for many, many months to come. With ...
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