NPRC Blog

This is the space on our website that is dedicated to the latest news and developments within NPRC. Some of the news items are for members only and others are available for all to read. This is where we will typically post the results of our latest industry and member-only surveys. When you have suggestions or comments we will post them here for all to see, unless of course you want your comments to remain confidential.

Hiring Someone to Shop Competitors

Hiring Someone to Shop Competitors

Please fill out the information below to continue to this article ...
Read More
Prices Driven by the Market, Not Costs!

Prices Driven by the Market, Not Costs!

The following is an excerpt from the Executive Summary of the 2021-2022 NPRC Digital Color Pricing Study: Market-Driven Pricing – We cannot stress enough the fact that prices presented in this study reflect prices as they are in the industry, and not necessarily what should be! Only you can determine ...
Read More
Hiring Someone to Shop Competitors

Hiring Someone to Shop Competitors

Hiring a Professional To Conduct a Pricing Survey (Revised/updated 5-4-21) Over the past 25 years, I have hired or retained a number of individuals to conduct surveys of my competitors.  I Wanted these individuals not only to survey my competitors about what they were charging for specific products, but I ...
Read More
NPRC Releases Special 2021 Spring Report

NPRC Releases Special 2021 Spring Report

Printers worn-out by Covid-19 and who have been expecting a quick economic recovery may have to wait until at least 2022, according to results of the the Spring 2021 Industry Survey published by the National Printing Research Council (NPRC). Survey participants were initially provided an exclusive early glimpse at this ...
Read More
Orlando Printer Praises New Digital Pricing Study

Orlando Printer Praises New Digital Pricing Study

You did it again, John. The Digital Pricing Study has again proven to be a great tool to help us clarify changing market conditions and how they’re affecting our business in this crazy COVID economy. I was really surprised by some of the data contained in this year’s study and ...
Read More
New Pricing Study Helps Maximizing Profit Opportunities

New Pricing Study Helps Maximizing Profit Opportunities

Eric Van Kerckhove is one of many printers that have written NPRC praising our latest 2021 Digital Color Pricing Study. Read what Eric has to say: Calculating pricing based on overhead, cost of goods and labor is easy enough, it’s just numbers. Figuring out what your service is worth ...
Read More
NPRC Releases Popular Digital Pricing Study

NPRC Releases Popular Digital Pricing Study

 The 2021 Digital Color Pricing Study, one of the printing industry's most popular studies, has just been released by NPRC and is  available in the NPRC Bookstore. This new study features average, median and per unit pricing for products such as envelopes, 8, 16 and 32-page newsletters, envelopes and carbonless ...
Read More
Don't Blame Covid-19 for Business Closures!

Don’t Blame Covid-19 for Business Closures!

Blaming Covid-19 for all the problems? – While there is no question that Covid-19 has had a dramatic impact on our industry in terms of both profit and sales, there are underlying problems that continue to impact our industry as well. Many firms we surveyed were facing modest to serious ...
Read More
Printers Praise 2021-22 Digital Pricing Study

Printers Praise 2021-22 Digital Pricing Study

NPRC continues to receive testimonials on its recently released Digital Pricing Study. Below is a sampling of what we have received: I haven't had a chance to look at everything, but my main interest in the study was pricing of digital envelopes. Being a small company, I wear many hats… ...
Read More
"Excess Earnings" Are Key to High Valuations!

“Excess Earnings” Are Key to High Valuations!

NPRC SPECIAL REPORT - NOV. 2020 "EXCESS EARNINGS" ARE KEY TO HIGH COMPANY VALUATIONS! NPRC is offering, for a limited time, a special report detailing real world valuations for 48 printing firms. The report features four special valuation charts. Each chart features key factors used to arrive at a typical ...
Read More
Check-out Your Pricing Against National Pricing

Check-out Your Pricing Against National Pricing

Although NPRC has just released its newest report - The 2021-2022 Digital Color Pricing Study, it has decided to continue providing a new, easy-to-use Excel "quickie" spreadsheet that allows you to  compare prices for six popular digital products (Example: #10 Reg. Env., 3-part carbonless and postcards) against national averages. After ...
Read More
Covid-19 An Excuse, Not the Cause!

Covid-19 An Excuse, Not the Cause!

Sure to cause a stir among some printers, one of the paragraphs appearing in the "Executive Summary" of the soon-to-be-released in the 2021-2022 Digital Color Pricing Study reads as follows: Blaming Covid-19 for all the problems – While there is no question that Covid-19 has had a dramatic impact on our ...
Read More

Comments are closed.