NPRC Blog

This is the space on our website that is dedicated to the latest news and developments within NPRC. Some of the news items are for members only and others are available for all to read. This is where we will typically post the results of our latest industry and member-only surveys. When you have suggestions or comments we will post them here for all to see, unless of course you want your comments to remain confidential.

Save 18% on Popular NPRC Mailing Study

Use Coupon to Save 18% On Association's Newest Study One of NPRC's most popular pricing studies! Now, for the first time, you can save 16% on NPRC's recently released pricing study - The 2020-2021 Mailing Services Pricing Study. First published in February 2020 and offered at a retail price of ...
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Controller Embezzles $2.8M from Printing Firm

We rarely if ever provide links to outside sources that we are unable to verify, but the following story is worth the exception. Over the years, however, we have encountered a number of stories involving fraud and embezzlement, and not all of them involved multi-million dollar firms. It's amazing to ...
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Calculating Break-even Sales in the Covid Era

Update & revised with corrections as of 8-28-2020 11:00 AM The good news is that calculating break-even sales for a company is actually quite simple. The bad news is that many companies in our industry are having a difficult time meeting that break-even figure, thanks in large part to Covid-19 ...
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100+ Words to Avoid in Email Subject Lines

NPRC sends out upwards of 30,000 or more emails each week. Most of our emails are designed to promote industry studies, research surveys and general articles about the printing, mailing and sign industries. We learned early on that half the battle in getting folks to open and read our emails ...
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Resilient Industry Despite Major Sales Declines

You can now download for free NPRC's latest Covid-19 Report. Based upon a survey conducted in mid-July 2020 that attracted almost 200 printers, this report offers a detailed look at sales and productivity in the printing industry. Although the industry has been forced to tighten its belt and make significant ...
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Firms Report Healthy Ratios Despite Covid-19!

Despite the fact that our recent “Survey of Surveys” was geared toward determining future industry surveys, we were able to gleam some “up-to-the-minute” data on industry sales and the impact of Covid-19. We asked participants a variety of questions regarding not only year-end sales for 2019 but projected year-end sales ...
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Marketing’s Famous “Rule of 27”

RULE OF 27 - Why So Many Direct Mail & Email Campaigns Fail! By John C. Stewart, Executive Director, NPRC I first heard of this rule many, many years ago, and I have tried my very best to use it to help me promote various products and services I sell ...
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SPE – A Critical Ratio in Covid-19 Era!

The biggest challenge confronting the printing industry today is how quickly individual firms are reacting to sudden as well as prolonged declines in sales. The declines are no longer looked at at temporary, but rather something that may be with many of us for many, many months to come. With ...
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NPRC Report Projects Sales Decline of 25%

Melbourne, FL, July 23-2020 - The National Printing Research Council (NPRC) has just published its latest report that explores the impact of Convid-19 on the printing industry. The report is based on a survey conducted between July 10-16, 2020. The 24-question survey attracted more than 190 participants. Distribution of the ...
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NPRC Launches Newest Covid-19 Survey

NPRC continues to explore the impact that Covid-19 is having on the printing industry with the release of its latest survey - "Covid-19 & The Printing Industry - Summer 2020." The new survey by NPRC contains 24 questions and testing has indicated that the survey should take 15 minutes or ...
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Mailing Study Aids Getting $15,000 Job!

NPRC just received the following unsolicited comment from a printer in North Palm Beach, FL... (P.S. You can still save 16% on this study) Check-out additional news about this study appearing below.) "John: We do a number of mailings a month but very little EDDM. Yesterday, we were asked to ...
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Download Free Mark-up Practices Report

Just a brief reminder that you can still download a FREE copy of  NPRC's popular 2017 Hourly Rates & Mark-up Practices Report.  This "Free Download" offer expires July 18th and will not be repeated. Published in the summer of 2017, this special report  offers an in-depth view of budgeted hour ...
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