NPRC Blog

This is the space on our website that is dedicated to the latest news and developments within NPRC. Some of the news items are for members only and others are available for all to read. This is where we will typically post the results of our latest industry and member-only surveys. When you have suggestions or comments we will post them here for all to see, unless of course you want your comments to remain confidential.

Save 18% on Popular NPRC Mailing Study

Use Coupon to Save 18% On Association's Newest Study One of NPRC's most popular pricing studies! Now, for the first time, you can save 16% on NPRC's recently released pricing study - The 2020-2021 Mailing Services Pricing Study. First published in February 2020 and offered at a retail price of ...
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NPRC Launches New Wage & Benefits Survey

Invest 12-15  Minutes of Your Time & Receive 2021 Wage Study FREE! The National Printing Research Council (NPRC) invites you to participate in our newest survey - The 2021 Wage & Benefits Survey. Owners who participate and submit their survey by the Sept. 15, 2020 DEADLINE will receive a ...
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NPRC Shares Latest Wages (Update)

We're down to the wire...  If you're reading this now, you know the FINAL deadline for participating in this new Wage & Benefits Survey is midnight, Sept. 21st. In the meantime, in the last couple of days we can report some preliminary data. The new survey covers 25 of the ...
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Controller Embezzles $2.8M from Printing Firm

We rarely if ever provide links to outside sources that we are unable to verify, but the following story is worth the exception. Over the years, however, we have encountered a number of stories involving fraud and embezzlement, and not all of them involved multi-million dollar firms. It's amazing to ...
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Calculating Break-even Sales in the Covid Era

Update & revised with corrections as of 8-28-2020 11:00 AM The good news is that calculating break-even sales for a company is actually quite simple. The bad news is that many companies in our industry are having a difficult time meeting that break-even figure, thanks in large part to Covid-19 ...
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Protected: Printers Share Sales & SPE Data

This content is password protected. To view it please enter your password below: Password: ...
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Save 18% on Signs & Wide Format Pricing Study

18% Discount on Popular Signs Study The 2018-2019 Signs & Wide Format Pricing Study is one of NPRC's most popular pricing studies, and you can now save 18% - BUT you must place your order by Saturday, Aug. 22, 2020.  Use Coupon NPRCSIGNS18 to save 18%. This study has already ...
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100+ Words to Avoid in Email Subject Lines

NPRC sends out upwards of 30,000 or more emails each week. Most of our emails are designed to promote industry studies, research surveys and general articles about the printing, mailing and sign industries. We learned early on that half the battle in getting folks to open and read our emails ...
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Download FREE Digital Pricing Pages & Save 18%

Act now and save 18% on popular 2019-2020 Digital Pricing Study. This study covers pricing for dozens of the most popular digital products and services provided in our industry. Use Coupon: NPRCDIGITAL18 As an example, you'll find useful pricing info for 4 x 9 rack cards, #10 and 9x12" Envelopes, 4/4 ...
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Resilient Industry Despite Major Sales Declines

You can now download for free NPRC's latest Covid-19 Report. Based upon a survey conducted in mid-July 2020 that attracted almost 200 printers, this report offers a detailed look at sales and productivity in the printing industry. Although the industry has been forced to tighten its belt and make significant ...
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Firms Report Healthy Ratios Despite Covid-19!

Despite the fact that our recent “Survey of Surveys” was geared toward determining future industry surveys, we were able to gleam some “up-to-the-minute” data on industry sales and the impact of Covid-19. We asked participants a variety of questions regarding not only year-end sales for 2019 but projected year-end sales ...
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Marketing’s Famous “Rule of 27”

RULE OF 27 - Why So Many Direct Mail & Email Campaigns Fail! By John C. Stewart, Executive Director, NPRC I first heard of this rule many, many years ago, and I have tried my very best to use it to help me promote various products and services I sell ...
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