Table of Contents for the 2016-2017
Printing Industry
Digital Printing Pricing Study:
Preface…………………………………………………………………………………… 7
Executive Summary……………………………………………………………………… 9
Terminology & Definitions …………………………………………………………… 19
Section I: Profile of Respondents and Pricing Data……………………………….. 21
Part 1: Basic Company Information………………………………………………… 27
Basic Company Information
2014 Gross Sales of all Respondents……………………………………………. 27
2015 Gross Sales of all Respondents……………………………………………. 27
2016 Gross Sales (projected) of all Respondents……………………………….. 27
Projected Increase/Decrease 2015-2016 of all Respondents…………………….. 27
Percent Single vs. Multiple Location……………………………………………. 27
Age of Firm……………………………………………………………………… 27
Number of Employees…………………………………………………………… 27
Distribution of Respondent Firms by Region…………………………………… 27
Distribution of Respondents by Estimated Market Size…………………………. 28
Sales Per Square Foot…………………………………………………………… 28
Age of Owner…………………………………………………………………… 28
Sales Per Employee……………………………………………………………… 28
Distribution of Respondents by Annual Sales…………………………………… 28
Part 2: Pre-Press, Graphic Services & Industry Trends…………………………… 31
Minimum Charges …………………………………………………………………. 33
File Handling Fees………………………………………………………………….. 33
Hourly Graphics Charge……………………………………………………………. 33
Jobs Provided by Whom?………………………………………………………….. 34
Percent of Color Digital Jobs Finished On-line…………………………………….. 34
Percent of B&W Digital Jobs Finished On-line…………………………………….. 34
Variable Data Color Printers……………………………………………………….. 35
Variable Data B&W Printers……………………………………………………….. 35
Variable Data Minimum and Hourly Fees………………………………………….. 35
Part 3: Pricing for Digital Color Printing…………………………………………… 37
Flat Sheets In Color:
100# Coated Text……………………………………………………………….. 39
100# Coated Cover ……………………………………………………………… 40
Variable Data Pricing……………………………………………………………….. 41
Carbonless Forms:
2-Part Carbonless……………………………………………………………….. 42
3-Part Carbonless……………………………………………………………….. 43
Color Click Charges Only………………………………………………………….. 44
General Stock Mark-Up Practices………………………………………………….. 45
16-Page Self-Cover Newsletters……………………………………………………. 46
32-Page Self-Cover Newsletters……………………………………………………. 47
16-Page Booklets with 4/4 Cover…………………………………………………… 49
32-Page Booklets with 4/4 Cover…………………………………………………… 50
Finishing Methods Used for 16 & 32-Page Booklets with Cover………………….. 51
Digitally Printed Envelopes…………………………………………………………. 52
Business Cards……………………………………………………………………… 54
PART 4: Pricing for Digital B&W Printing………………………………………… 57
60# White Offset, 8.5×11…………………………………………………………… 59
60# White Offset, 11×17……………………………………………………………. 60
80# White Cover, 8.5×11…………………………………………………………… 61
80# White Cover, 11×17……………………………………………………………. 62
32-Page Booklets…………………………………………………………………… 63
Carbonless Forms:
2-Part Carbonless……………………………………………………………….. 64
3-Part Carbonless……………………………………………………………….. 65
B&W Click Charges Only………………………………………………………….. 66
PART 5: General Discounting Practices……………………………………………. 67
Special Discounts Offered………………………………………………………….. 69
Section II: Usage & Ratings for: Digital Color Envelope Printers, Primary and
Secondary Digital Color Printers, Primary Digital B&W Printers 71
Usage & Ratings for: Digital Color Envelope Printers
Ratings of Dedicated Inkjet Envelope Printers………………………………….. 74
Ratings of Dedicated Digital Envelope Printers…………………………………. 74
Ratings of Digital Printers with Envelope Capabilities………………………….. 74
Envelope Printers – Ratings of Devices & Service………………………………. 75
Usage & Ratings for: Primary and Secondary Digital Color Printers
Color Printer/Copier Vendors by Placement…………………………………….. 77
Average & Median Copies/Month by Color Printer Vendor……………………. 78
Average & Median Click Charges by Color Printer Vendor……………………. 78
Average & Median Vendor Ratings for Color Printers…………………………. 79
Average & Median Service Ratings for Color Printer Vendor………………….. 79
Device & Service Ratings by Printer Vendor & Model Number ……………….. 80
How was Primary Color Printer Financed?……………………………………… 81
How was Secondary Color Printer Financed?…………………………………… 81
Usage & Ratings for: Primary Digital B&W Printer
B&W Printer Placements………………………………………………………… 83
Average & Median B&W Copies/Month by Vendor……………………………. 84
Average & Median B&W Click Charges by Vendor……………………………. 84
Average & Median B&W Device Ratings by Vendor…………………………… 85
Average & Median B&W Service Ratings by Vendor………………………….. 85
Average Device & Service Ratings by Printer
Vendor and Model #………………………………………………………… 86
Section III: Industry Snapshot Comparisons……………………………………… 87
2016 Industry Snapshots…………………………………………………………… 89
Market Baskets Based Upon Geographic Regions
Northeast………………………………………………………………………… 92
Southeast………………………………………………………………………… 93
Central…………………………………………………………………………… 94
West…………………………………………………………………………….. 95
Canada…………………………………………………………………………… 96
Market Baskets by Population Density
Rural…………………………………………………………………………….. 97
Small…………………………………………………………………………….. 98
Medium…………………………………………………………………………. 99
Large…………………………………………………………………………… 100
Major…………………………………………………………………………… 101
Market Baskets by Annual Sales
Sales $200,000 to $499,999……………………………………………………. 102
Sales $500,000 to $799,999……………………………………………………. 103
Sales $800,000 to $1,499,999…………………………………………………. 104
Sales $1,500,000 to $4,999,999……………………………………………….. 105
Industry Market Basket Analyses, Independents vs. Franchisees
Independents…………………………………………………………………… 106
Franchise………………………………………………………………………. 107
Market Baskets by Sales Per Employee
SPE <= $99,999……………………………………………………………….. 108
SPE $100,000 to $124,999…………………………………………………….. 109
SPE >=125,000 to $139,999…………………………………………………… 110
SPE >=140,000………………………………………………………………… 111
