NPRC Releases 2021-22 Sign Study

Yes, it’s now available! The NPRC 2021-2022 Signs & Wide Format Pricing Study is now ready for purchase.

Survey participants, entitled to a complimentary copy of the study, received personalized emails on Sept. 9, 10 and 13th. The emails incorporated “URGENT” in the subject line and provided detailed instructions for downloading.

SPECIAL NOTICE: Please carefully check your email client and confirm that www.printingresearch.org is whitelisted. Doing so will insure that you will be among the first to receive announcements from NPRC regarding this study’s content and availability.

This new study provides average, median and per piece pricing for dozens of products and services provided in the signs and wide format industry. Included in this study is pricing data for banners (horizontal and vertical), feather flags, foam core and coroplast signs, aluminum signs, contour cut decals, vehicle decals, flat surface vehicle wraps and vinyl signs, just to name a few.

The 2021-22 Signs & Wide Format Pricing Study also explores general industry pricing across a broad spectrum of firms, plus it also details pricing by firms based upon their overall sign sales. View the Table of Contents here.

The 110-page study (PDF Version) will retail for $186.00 for non-members and $93.00 for NPRC members. Orders are normally processed within two hours of receipt. Visit the NPRC Bookstore to place your order.

Sign Survey Accommodates Firms of All Sizes!

DON’T BE SHY – EVERY SIZE FIRM IS ELIGILE!

  • “Heck, most of the firms that participate in these surveys are way bigger than my company and my prices won’t relate.”
  • “Hey, most of the participants are little firms that don’t really know how to price their products.”
  • “I sometimes doubt that companies that complete these surveys are really typical of the industry?”

If you’ve considered participating in an industry survey BUT found yourself expressing some of the same thoughts as noted above we ask you to reconsider. Our surveys truly represent a good cross-section of our industry. To prove our point we’ve listed below some basic early findings from some of our first survey participants. As a general rule, we tend to attract participants with annuals sales in the $400,000 range upwards to a few firms with sales in the $4-6 million.

The same is true for levels of productivity as measured by Sales Per Employee or SPE. Regardless of the survey, we tend to attract firms with very high levels of productivity as well as those at the opposite end of the spectrum.

PROFILE OF EARLY 2021 SIGN SURVEY PARTICIPANTS
• Average total 2020 sales…. $1,347,995
• Median total 2020 sales… $540,936

• Aver. # of Employees… 10.95
• Median # of Employees… 5.5

• Average SPE… $123,104
• Median SPE… $98,352

• Sign sales vs. total sales (Average)… 34%
• Sign sales vs. total sales (Median)… 20%

Average Pricing for Brokered Business Cards

Curious about what fellow printers charge for 4/0 and 4/4 brokered  business cards? You’ve come to the right place. Brokered Business Cards as well as regular business cards are just two of more than 90+ products and services featured in the 2021-2022 Digital Color Pricing Study published by the National Printing Research Council (NPRC)

CLICK HERE OR IMAGE ABOVE to download above page.

Other products included in this just released pricing study include carbonless forms, rack cards, postcards, flyers, catalog sheets as well as newsletters and stationery. Click here to download and view the complete table of contents from this popular study.

Retail Price (PDF)… $225
Retail Price (Hard Copy)… $245

Remember, all NPRC publications are sold on a 100% money-back guarantee basis if you are not totally satisfied that it is everything we promised!

* Most orders are processed almost immediately. HOWEVER, orders placed on Friday’s, or prior to holidays will likely be delayed and not processed or shipped until the following Monday. IMPORTANT: If you place an order with NPRC you should typically receive it within two hours or less. Be sure and check your spam and trash folders and make sure that our domain [email protected] is “whitelisted”

NPRC Releases Special 2021 Spring Report

Printers worn-out by Covid-19 and who have been expecting a quick economic recovery may have to wait until at least 2022, according to results of the the Spring 2021 Industry Survey published by the National Printing Research Council (NPRC).

Survey participants were initially provided an exclusive early glimpse at this report in return and in appreciation for for their efforts in participating in the survey.

NPRC’s newest report is 8-pages in length and is based upon a survey conducted between April 20-22. The survey attracted more than 175 participants and tackled key questions regarding the on-going impact that Covid-19 has had on sales and productivity since the pandemic first reared its head in early 2020.

Popular topics covered by the Spring survey included the impact Covid-19 has had on operating hours, the viability of competitors, average and median industry sales for 2019-2021 and past, current and future sales per employee (SPE). The survey also addresses steps printers are currently taking to recapture customers and increase sales.

Complete the information below to download your free copy of this just-released report.

    Orlando Printer Praises New Digital Pricing Study

    You did it again, John. The Digital Pricing Study has again proven to be a great tool to help us clarify changing market conditions and how they’re affecting our business in this crazy COVID economy.

    I was really surprised by some of the data contained in this year’s study and have been able to use that to our advantage. Thanks again John Stewart and the NPRC!

    BOB HEID
    WeAreKymera.com
    Orlando, FL 

    Click here to visit the NPRC Bookstore for additional information about this brand new study.

    New Pricing Study Helps Maximizing Profit Opportunities

    Eric Van Kerckhove is one of many printers that have written NPRC praising our latest 2021 Digital Color Pricing Study. Read what Eric has to say:

    Calculating pricing based on overhead, cost of goods and labor is easy enough, it’s just numbers. Figuring out what your service is worth and what your market can bear is not so easy, especially when local competition isn’t open to the idea of having coffee and sharing their pricing!

    NPRC pricing studies have helped our company understand what our market should be able to bear versus what it “feels like” our market will bear. Knowing what the competition in our region is charging, based on study results, helps me feel more confident that our pricing is competitive in our market, and that we are maximizing all profit opportunities. NPRC studies have helped turn those “feels like” guided pricing decisions into decisions guided by facts!

    Eric Van Kerckhove
    Allegra Print • Mail • Signs
    Cedar Rapids, IA 52404

    Click here to visit the NPRC Bookstore for additional information about this brand new study.

    Printers Praise 2021-22 Digital Pricing Study

    NPRC continues to receive testimonials on its recently released Digital Pricing Study. Below is a sampling of what we have received:

    I haven’t had a chance to look at everything, but my main interest in the study was pricing of digital envelopes. Being a small company, I wear many hats… and I was desperate for some guidance for pricing envelopes. I downloaded another guide for pricing envelopes, but their prices seemed high. Your prices are more realistic and lower! As a matter of fact, I immediately started adjusted my prices after looking at the study. I’m very happy to have this study it for a reference and I will be using it frequently.

    Best Regards,
    Sherry Mason
    Specialty Group Printing
    Cochranton, PA

    You did it again, John. The 2021 Digital Pricing Study has again proven to be a great tool to help us clarify changing market conditions and how they’re affecting our business in this crazy COVID economy. I was really surprised by some of the data contained in this year’s study and have been able to use that to our advantage. Thanks again John Stewart and the NPRC!

    Bob Heid
    [email protected]
    WeAreKymera.com
    Orlando, FL

     

    These studies are invaluable now more than ever! No need to wonder if your prices are on target or out of line—here is concise information you can rely on. Worth every penny!

    James Jepsen, General Manager
    Local Copies Etc.
    Santa Maria CA 93454

     

    Calculating pricing based on overhead, cost of goods and labor is easy enough, it’s just numbers. Figuring out what your service is worth and what your market can bear is not so easy, especially when local competition isn’t open to the idea of having coffee and sharing their pricing!

    NPRC pricing studies have helped our company understand what our market should be able to bear versus what it “feels like” our market will bear… NPRC studies have helped turn those “feels like” guided pricing decisions into decisions guided by facts!”
    Eric Van Kerckhove
    Allegra Print • Mail • Signs
    Cedar Rapids, IA 52404
    Having written my own custom estimator based on our actual costs, machinery and production data, I have often wondered how our prices compared to other shops.  With NPRC’s 2021 Digital Pricing Study I can now see areas where we were significantly under charging on high value products and services as well as a few areas where we were on the high side of the spectrum. 

    With the Digital Pricing Study tool as well as John’s other products we can now make informed decisions that allow us to confidently make strategic price adjustments to allow us to remain competitive in key value based areas while increasing our profitability by not leaving money on the table as well as fine tuning other areas without pricing ourselves out of particular products in the market place.

    Thank you,
    John Martin, President
    Discount Printing Service
    Monticello, Georgia 31064

    Check-out Your Pricing Against National Pricing

    Although NPRC has just released its newest report – The 2021-2022 Digital Color Pricing Study, it has decided to continue providing a new, easy-to-use Excel “quickie” spreadsheet that allows you to  compare prices for six popular digital products (Example: #10 Reg. Env., 3-part carbonless and postcards) against national averages.

    After extensive testing, we have released this handy little tool that allows you to input pricing for six of these popular products and have the spreadsheet lookup, compare and then grade your prices against key industry averages for the same products.

    CLICK HERE to download and open our special Excel File.
    CAUTION – When the Excel Sheet opens, be sure to check “ENABLE EDITING” at the top of the page.

    Local vs. Regional Pricing – It is important to note that, based upon more than 30 years of pricing research, prices for  products such as carbonless forms, rack cards and flyers rarely vary more than 3-6% when analyzing one regional market against the next. The same applies when comparing pricing based upon population density.

    The greatest variation in pricing occurs, believe it or not, within small individual markets. While prices may vary 3-6% from one region to the next, prices may typically vary by 30% or more within small markets consisting of only 5-8 printers.

    If you receive a low score for one or more prices using our spreadsheet, do not dismiss the grade/score with a comment such as, “There’s no way I can get prices like that in my market area.” Try to keep an open mind and be willing to admit that your pricing could indeed be out of date or unrealistic compared to your competition.

    Eventually, we hope to have the Excel Spreadsheet open automatically upon arriving at this page but we are still doing some research. In the meantime, we figure readers will forego the fancy approach just to quickly check out their pricing as it compares to the latest pricing that appears in the 2021 Digital Color Pricing Study.

    Simply enter your prices for six different items and the spreadsheet automatically compares your prices against our newest data base and provides an overall GRADE based upon our national data base.

    We welcome your comments and suggestions. Remember this spreadsheet is a “work in process” so it may still need significant tweaking before it gets our “blessing.” Thank you for your support. Send your comments to: [email protected]

     

     

    2021 Wage & Benefits Study Just Released!

    The 2021 NPRC Printing Industry Wage & Benefits Study has just been released (effective Nov. 2, 2020), according to NPRC Executive Director John Stewart.

    The new 150+ page study reports average and median wages, along with key benefits, for 24 key positions in the printing industry.  This brand new report also covers sales and compensation practices for outside sales representatives.

    Specific positions covered include general managers, production managers, Sr. and Jr. customer service representatives, Digital and Offset press operators, graphic designers as well as bindery operators and mailing specialists, just to name a few. This year’s survey also included employees assigned to producing signs and large format.

     

    Wages & salaries are broken down based upon population density, geographic location, sales and profitability.  Discover what firms your size in similar markets are paying for specific positions such as press operators, bindery assistants and delivery technicians. Click here or the artwork to the left to download and view the Table of Contents for the 2021 Wage & Benefits Study.

    Complimentary Copies Distributed – If you’re one of the 200+ firms that participated in this popular industry recent survey you should expect to receive your FREE, complimentary copy of the study between Nov. 4-6th. If you did not receive your copy please drop us an email at: [email protected].

    2021 Wage & Benefits Study PDF
    Non-Member Price… $179.00
    NPRC Member Price… $89.50

    2021 Wage & Benefits Study (Hard Copy)
    Non-Member Price… $195.00
    NPRC Member Price… $98.00

    To order your copy, visit the NPRC Bookstore.