Shocking – Printers Report April Sales Down 44%!

Early, preliminary results from NPRC’s newest survey, Covid-19 “Take #2,” are in and the results are nothing short of shocking!

Although approximately 81% of printers who responded told us they are back to “close to normal” in terms of actually being open for business, the financial picture is far more grim.

Below are just a few of the stats we’ve been able to gather so far. Please note that the percentages displayed are tentative and subject to change in the next few days.

The Check is in the Mail & other Stats…

  • According to survey respondents so far, approximately 29% of all employees in the printing industry are currently furloughed.
  • April 2020 sales compared to April 2019 sales are down a whopping -54%!
  • Second Qtr. 2020 sales compared to the same quarter in 2019 are down -44%.
  • Six month 2020 sales compared to 2019 sales are projected down -33%.
  • Digital color copy volume is reported to be down -48%.
  • 60% of all respondents (Survey launched May 6 at approx. 9:30 a.m.) report they have not yet received their $1,200 stimulus check.

Click here to participate in our survey:
https://www.surveymonkey.com/r/Y53VG27

We encourage all readers of this post to take our Covid-19 Survey. The deadline for participating is May 12th. All participants will receive a special link that will allow them to download a complete report of our survey.

Visits: 371

Brushing Up Your Pricing Practices

A Special Alert – that NPRC is reminding owners that operate printing, mailing and sign companies that they can download a copy of our 2017 Hourly Rates & Mark-Up Practices Report absolutely free.

This offer is simply our way of saying thanks to folks like yourself who have supported our industry research efforts during the past 25+ years.

Remember too, that we are also offering an 18% Discount on virtually all of our major reports and studies. With most businesses incurring major declines in monthly sales, what better time than now to brush up on pricing practices for digital printing, mailing services and signs and wide format products. Use the coupon NPRCVIP18 when placing an order in our bookstore. This coupon expires April 30th!

 

Visits: 712

Free Covid-19 Survey Report

Covid-19 Survey Report Available for Download…

Almost 280 printers, mailers and owners of sign companies turned out and answered recent survey on Covid-19.

As the 8-page report notes at the beginning, “Shock, amazement and surprises (both good and bad) are just a few of the reactions we experienced this week as we began examining the data gathered from our Covid-19 Printing Industry Survey.”

To read or download the entire PDF report, click here or the artwork above.

Visits: 1143

Corona Virus Factoid Sheet

There’s a lot of misinformation going around and the last thing we want to do is contribute to that misinformation. Nonetheless, we received the following, second hand, from an immunologist at Johns Hopkins University Medical Center in Baltimore. I wish we could supply the name but we could not find it, and the reason we can’t is probably due to the fact that JH is probably a bit sensitive as to papers like this being published with or even without attribution. That said, I found it very informative and educational – John Stewart.

From an immunologist at Johns Hopkins University…

Feeling confused as to why the Coronavirus is a bigger deal than Seasonal flu?  Here it is in a nutshell. I hope this helps.  Feel free to share this with others who don’t understand… It has to do with RNA sequencing….  I.e. genetics.

Seasonal flu is an “all human virus”.  The DNA/RNA chains that make up the virus are recognized by the human immune system.  This means that your body has some immunity to it before it comes around each year…  you get immunity two ways…through exposure to a virus, or by getting a flu shot.

Novel viruses, come from ANIMALS….the WHO (World Health Organization) tracks novel viruses in animals, (sometimes for years watching for mutations). Usually these viruses only transfer from animal to animal (pigs in the case of H1N1) (birds in the case of the Spanish flu).  But once one of these animal viruses mutates, and starts to transfer from animals to humans… then it’s a problem. Why? Because we have no natural or acquired immunity. The RNA sequencing of the genes inside the virus isn’t human, and the human immune system doesn’t recognize it so, we can’t fight it off.

Now sometimes, the mutation only allows transfer from animal to human. For years it’s only transmission is from an infected animal to a human, before it finally mutates so that it can now transfer human to human. Once that happens, we have a new contagion phase.  And depending on the fashion of this new mutation, that’s what decides how contagious, or how deadly it’s gonna be.

H1N1 was deadly, but it did not mutate in a way that was as deadly as the Spanish flu.    It’s RNA was slower to mutate and it attacked its host differently too. Fast  forward.

Now, here comes this Coronavirus… it existed in animals only, for nobody knows how long…but one day, at an animal market, in Wuhan China in December 2019, it mutated and made the jump from ANIMAL TO PEOPLE.  At first, only animals could give it to a person… But here is the scary part…. in just TWO WEEKS it mutated AGAIN and gained the ability to jump from human to human.   Scientists call this quick ability, “slippery”

This Coronavirus, not being in any form a “human” virus (whereas we would all have some natural or acquired immunity), took off like a rocket!! And this was because humans have no known immunity…doctors have no known medicines for it.

And it just so happens that this particular mutated animal virus, changed itself in such a way that it causes great damage to human lungs.

That’s why Coronavirus is different from seasonal flu, or H1N1 or any other type of influenza….  this one is slippery AF.   And it’s a lung eater…And, it’s already mutated AGAIN, so that we now have two strains to deal with, strain s, and strain L….which makes it twice as hard to develop a vaccine.

We really have no tools in our shed, with this.  History has shown that fast and immediate closings of public places has helped in the past pandemics. Philadelphia and Baltimore were reluctant to close events in 1918 and they were the hardest hit in the US during the Spanish Flu.

Factoid:  Henry VIII stayed in his room and allowed no one near him, till the Black Plague passed…(honestly…I understand him so much better now). Just like us, he had no tools in his shed, except social isolation…

And the author concludes – And let me end by saying….right now it’s hitting older folks harder… but this genome is so slippery…if it mutates again (and it will). Who is to say, what it will do next.

Be smart folks…  acting like you’re unafraid is so not sexy right now, and frankly stupid and selfish. Stay home folks…  and share this to those that just are not catching on.

 

Visits: 696

Free Hourly Rates Report

Melbourne, FL 3-17-20A few hours ago, Florida’s governor announced all bars and nightclubs will be closed for the next 30 days, and restaurants will be restricted to 50% seating capacity. More restrictions to follow.

That’s almost incomprehensible. Nothing in my 46 years as a business owner and consultant has prepared me for what we are hearing today. Like you, I am certain there will be more shocking announcements to come.

As business slows, as it surely will, you need to focus like a laser beam on the basics that got you where you are today… marketing, fine-tuning your pricing, improving your firm’s productivity (as measured by SPE) and trimming the fat in every corner of your operation. This is not the time to coddle lazy or unproductive employees. This is not the time to be apologizing for your prices. This is not the time for excuses. This is the time to be more proactive in your business than ever before. Your employees, at least the good ones, will follow and support you, but YOU must point the way. As an aside, we are fully confident that the dozens of studies and specialized reports published by NPRC can help you focus on what you need to do and how to do it. No other printing association can make that claim.

As a small token of our appreciation to hundreds and hundreds of printers, mailers and sign company owners who have supported our industry research for more than 30 years, we have decided to offer one of our smaller, yet popular industry reports absolutely FREE. Does it have all the answers, of course not, but it is a good example of the type of research that we conduct every year on behalf of this industry.

A limited time offer – For a brief period of time, you can download a complimentary copy of this report. This study normally sells for $49.95, but for a limited time you can download the study absolutely FREE!

The 2017 Hourly Rates & Mark-up Practices Report, like all of our studies, is packed with useful information, data and pricing designed to help you focus on what you need to do in the next 30 days and beyond. The study reveals pricing data on hand labor charges, hourly graphic charges, mark-up rates for paper and  brokered services, and hourly rates for various operations such as cutting, folding and padding.

To download a FREE copy of this report, click here or the artwork to the left.

NPRC has been the leading publisher of key statistical studies in the printing industry for the past three plus years., and we invite you to visit our bookstore before you download your FREE report. If you’re really interested in taking a laser-focused approach towards your business, you won’t find a better way than to visit our Bookstore and checkout what many printers claim to be the industry’s premier source of studies dealing with key financial ratios, pricing of digital services, wages &  benefits, mailing services as well as signs & large format products.

Our Studies are sold with a 100% money-back guarantee, and are typically process and shipped within 3-4 hours.

 

Visits: 961

NPRC Benchmarking Study – A Guide for Profit Leaders!

One of NPRC’s Most Popular Studies!!!  NPRC’s 2019-2020 Financial Benchmarking Study is credited by hundreds of owners in our industry with helping them improve their firm’s profitability and productivity. This study, as well as previously published benchmarking studies, has helped literally thousands of printers around the U.S. achieve new, and higher levels of profitability.

“Many printers have told us that after reading this study, they decided to quit making excuses for their poor performance and begin working towards the “profit leader” ratios outlined in this popular study.”

Unfortunately, too many printers don’t appreciate the value of these studies until it’s too late!  By the time they start analyzing their ratios and comparing them to the “profit leaders” it’s way too late. They start planning for the sale of their business and retirement when they suddenly realize they rank in the bottom 25th percentile of the industry and their business is worth 50%-80% less than what they expected.

These Benchmarking Studies are simply invaluable. They provide “real world” financial ratios such as cost of goods, payroll costs, overhead expenses, and sales per employee,just to name a few. Plus, this study provides a variety of breakouts based upon profitability, sales per employee and annual sales – analyses that cannot be found found anywhere else.

Visit the NPOA Bookstore here.

Visits: 368

California Mailer Praises Mailing Study

“The new NPRC Mailing Services Pricing Study is one of the best surveys to come out from NPRC in a long time,” says David Adams, owner of QPS Printing, Petaluma, CA.

“Although all of the association’s surveys are of immense help, this one hit a sweet spot for our company. It validated our pricing positions and gave us some items to add, services we should be breaking up into different price categories and not be ‘all-inclusive in pricing'”.

“We have grown our commercial printing firm to be in the top ten in the San Francisco north bay. Surveys like the Mailing Services Pricing Study keep us growing,” adds Adams.

Adams is one of many printers and mailers who have praised NPRC’s latest industry study, the 2020-2021 Mailing Services Pricing Study. This brand new, 100+ page study is packed with average and median prices for dozens and dozens of popular mailing products and services, including:

Full-Service IMb Charges
De-duping Fees
NCOA Processing Fees
Laser Letter Merging Fees
Markup Rates for Brokered Lists
Inkjet Addressing Fees
Insertion Charges for #10, 6×9″ and 9×12″ Envelopes
Metering Charges
Hand & Machine Application of Stamps
Self-Mailer Processing Fees
Plus, many, many other services & Products.

Click here to download the complete Table of Contents for this just-released study.

 

Visits: 138

Florida Printer Praises Mailing Study

NPRC has hit the mark again!”, says Bob Heid, owner of We Are Kymera, Orlando, FL.  “We are very appreciative of NPRC’s tireless efforts to get these studies right and on time,” adds Heid.

“We’ve been in the print and mail business for 15 years, and have always relied on client feedback and market knowledge to help us set prices. It’s nice to see these corroborated by other businesses similar to ours on a regional and even national basis. Thanks again NPRC.”

Heid is one of many printers and mailers who have praised NPRC’s latest industry study, the 2020-2021 Mailing Services Pricing Study. This brand new, 100+ page study is packed with average and median prices for dozens and dozens of popular mailing products and services, including:

Full-Service IMb Charges
De-duping Fees
NCOA Processing Fees
Laser Letter Merging Fees
Markup Rates for Brokered Lists
Inkjet Addressing Fees
Insertion Charges for #10, 6×9″ and 9×12″ Envelopes
Metering Charges
Hand & Machine Application of Stamps
Self-Mailer Processing Fees
Plus, many, many other services & Products.

Click here to download the complete Table of Contents for this just-released study.

Visits: 42

Become a “Profit Leader” in 2020

Interested in boosting profits and becoming a “Profit Leader” in 2020? If your answer is “Yes,” we suggest you Click Here to download NPRC’s newest “freebie” –  The 2020 Goals For Industry Profit Leaders.

Tape this goal sheet to a wall in your office as an hourly and daily reminder of the financial goals achieved by the top 25% of owners in this industry.

Assuming your chart of accounts matches the chart recommended and used by NPRC, the five key ratios highlighted by this sheet should point you in the direction of higher profits in 2020 and beyond. 

At a quick glance, you’ll discover what the top 25% in our industry are reporting in terms of :

  • Cost of Sales
  • Payroll Expenses
  • Operating Expenses
  • Owner’s Compensation
  • Sales Per Employee

The data provided is based upon statistical data reported in various research studies and reports published by NPRC during the past 12-18 months. For additional information about our industry, visit NPRC’s website at www.printingresearch.org and scan the various articles under our “blog” tab.

Visits: 149

Check-Out Table of Contents for 2020 Mailing Study

More info @ Bookstore

Check-out NPRC’s Table of Contents for its soon-to-be-released study – the 2020-2021 Mailing Services Pricing Study. Official release date for study is Feb. 3, 2020.

Based upon feedback from almost 170 firms, this new study is packed with average and median prices for dozens and dozens of services and products in the mailing industry. Popular quantities covered include 1M, 5M, 10M & 25M, plus corresponding unit pricing.

To view specific products and services covered in this brand new study click: Table of Contents.

Place Your Order Today – This new study will begin shipping February 3, 2020, but you can place your order today by visiting the NPRC Bookstore. Retail price for the 110-page study is $175 (PDF) and $189 for hard copies.

Orders are processed and shipped same-day as ordered. All orders are offered on a 100% money-back guarantee if you are not totally satisfied it is everything we promise.

Visits: 86