NPRC Publishes 2022 Profit Leader Ratio Sheet

NPRC has just released a brand-new, one-page sheet outlining five key ratios for industry “Profit leaders.”

The 2022 Financial Model & Goals Sheet is a one-page summary for owners who aspire to achieve or maintain “profit leader” status in the printing industry. The data is based upon statistics drawn from various statistical studies published in the past 18-24 months.

Ratios covered include Cost of Sales, Payroll Expenses, Operating Expenses, Owner’s Compensation and Sales Per Employee.

We encourage you to print-out this goal sheet and post it conspicuously in your office where you can monitor through the year.

To download your copy, click here.

Save 18% on NPRC Sign Study – Sale Ends 1-17-2022!

NPRC has officially released its 2021-22 Signs & Wide Format Pricing Study.

For a limited time (Offer Expires Jan. 17, 2022) you can
save 18% on this popular 2021 new study. Use coupon NPRC2021VIP

Packed with more than 1,600 average and median prices, the new study features the latest pricing for banners, feather flags, foam core, coroplast and magnetic signs just to name a few.

Other products featured include decals (square and contour cut), window perfs, vehicle wraps and vinyl signs.

Click here to download and view the Study’s Table of Contents. 

RETAIL PRICE* (PDF): $169.00
SALE PRICE: $138.58

Visit the NPRC Bookstore to place your order.

Remember, As always, these reports are sold with a 100% money-back guarantee if you are not totally satisfied with the information it provides.

Most orders are processed in two hours or less. Orders placed on Fridays, however, may be delayed until the following Monday. (After ordering, be sure to check your trash and spam folders, since that’s where some of our publications land if [email protected] is not  “whitelisted.”)

 

NPRC Releases Survey on Typesetting Charges

Published Dec. 15, 2021

NPRC Mini-Survey Explores Typesetting
Charges and Key Industry Productivity

By John Stewart, Executive Director, NPRC

Once again, we would sincerely like to thank the owners of 123 printing firms who took the time to complete our most recent survey. Without their support and prompt participation, detailed surveys such as this would simply not be possible. Thank you very much.

NPRC is proud to present the results of its latest mini-survey. The survey was launched on Friday, Dec. 10th and Closed end of the day on Dec. 14th. While the survey data presented below is based upon 123 firms, additional responses continued to come in after the formal deadlines.  This survey covered pricing practices for basic graphic and design services in the printing industry. Below are the questions and the corresponding answers based upon our data.

#1 – Do Most Firms Impose a Minimum Typesetting Charge? Approximately 75% of our survey respondents indicated their firm “strictly” imposes or enforces a minimum typesetting charge, regardless of how small the task might be, while another 15% said they did not.

“Minimum Typesetting charge?
We say we do… but often not enforced.”

An additional 10% checked “Other” and we think their answers, although representing only 10% of those surveyed, was closer to the truth than many participants would acknowledge. Some of the comments we received included:

  • “$15 min. charge, usually waived for regular or non-abusive customers, applied to those who are abusive…”
  • “Yes, with a handful of exceptions.”
  • “We are supposed to, but many times do not.”
  • “If it takes less than about 5 minutes then no we don’t charge, say a name change on a business card.”
  • “We do about 90% of the time”
  • “Depends on the client …”
  • “We say we do… but often not enforced.”

Based upon our experiences over the years in tracking general productivity in this department, we suspect there are many owners who upon more serious reflection, would agree with one or more of the sentiments expressed above. The bottom line is we are failing miserably in tracking productivity.

To read the rest of this special report, click on the following link:

MINI-SRV-3-FINAL.pdf (printingresearch.org)

 

Wage & Benefits Sale Ends Jan. 17, 2022!

Take advantage of this last minute special sale on this popular study. The 2021 NPRC Printing Industry Wage & Benefits Study is one of the most popular reports published by NPRC. It contains 150+ pages of the very latest wage and salary data for 24 key positions in the printing industry. This brand new report also covers sales and compensation practices for outside sales representatives.

Specific positions covered include general managers, production managers, Sr. and Jr. customer service representatives, Digital and Offset press operators, graphic designers as well as bindery operators and mailing specialists, just to name a few. This year’s survey also included employees assigned to producing signs and large format.

 

Wages & salaries are broken down based upon population density, geographic location, sales and profitability.  Discover what firms your size in similar markets are paying for specific positions such as press operators, bindery assistants and delivery technicians. Click here or the artwork to the left to download and view the Table of Contents for the 2021 Wage & Benefits Study.

Complimentary Copies Distributed – If you’re one of the 200+ firms that participated in this popular industry recent survey you should expect to receive your FREE, complimentary copy of the study between Nov. 4-6th. If you did not receive your copy please drop us an email at: [email protected].

2021 Wage & Benefits Study PDF
Price… $179.00
Sale Price… $146.78

Use coupon NPRC2021VIP – Offer expires Jan 17, 2022

To order your copy, visit the NPRC Bookstore.

 

 

Save 18% on Popular Digital Pricing Study

A limited time offer.
This offer expires Jan. 17, 2022

Use Coupon and Save 18%.

Visit the NPRC Bookstore and use Coupon Code NPRC2021VIP & Save 18% on the printing industry’s most popular digital pricing study!

By CLICKING HERE you can also download three sample pages from the 2021 Digital Color Pricing Study.

This “Must Have” pricing study features pricing for products and services such as carbonless forms, envelopes, self-cover newsletters, rack cards, postcards, 6 X 9″ and 8.5 X 11″ booklets and directories, as well as pricing for flyers, catalog sheets, click charges and stock mark-up practices, just to name a few!

View and download average and median pricing for 8-page newsletters with a finished size of 8.5 x 11″. Pricing is provide for quantities of 100, 500, 1,000 and 2,500. Per newsletter pricing is also provided to assist in pricing for other quantities as well.

Industry Pricing for 3-P Carbonless Forms

Thanks to those printers who participated in our special 3-day mini-survey for pricing for 3-part carbonless forms. A total of 68 firms (after eliminating two outliers) submitted their surveys by the Wednesday midnight deadline.

SEE END OF ARTICLE FOR NEW CHARTS & DATA added 11/5/21 at 12:30 P.M.

Below is a summary of our data. See histograms at the end of this email. Specifications asked prices for 3-P carbonless, 1-S, 8.5 x 11″, padded, black ink or toner. The survey also asked for any additional charge for number these forms. See data below.

3-P CARBONLESS PRINTING*
* The prices below are within 5-7% of those reported in the most recent 2021 NPRC Digital Pricing Survey

                               500-3-P Forms         1M 3-P Forms

Average Price               $214.92                        $369.63
Median Price                $208.99                       $345.17

High Price                    $380.00                       $675.00
Low Price                     $134.05                         $205.00

78.3% of respondents indicated these forms would be produced digitally, while 21.7% said they would produce using offset.

ADDITIONAL NUMBERING CHARGES*
* We plant conduct some additional sorts in the next couple of days to determine the average and median price for numbering for jobs produced digitally vs. those produced via offset.

                                 # Chg 500 3-P      # Chg 1M 3-P

Average Price                $36.50                     $50.95
Median Price                $35.00                     $51.00

High Price                    $72.00                      $95.00
Low Price                     $15.00                      $15.00

Approximately 84% of respondents said that the job could easily be produced and ready with the requested parameters – brought in Monday AM with a requested delivery for Thursday AM. The remaining 16% said they though the delivery schedule would be tight but doable.

Histograms, especially those prepared within Excel, are not the easiest or most intuitive to read and understand. The percent above each bar represents the number of respondents who provided and answer falling between the prior bar/price and up to but not including the current price or range. Both graphs (excluding the “more” in the second graph) come very close to depicting a general or standard deviation chart with approximately 68% of all responses falling within +/- one standard deviation of the average.

We will be posting much of this email on the NPRC site and we are thinking of displaying the raw data for folks to inspect. Some readers will look at the data and shake their heads saying something like, “I can’t believe folks would be charging prices this low”, while others will respond with, “I can’t believe folks charge prices that high… they must be ripping-off customers.”

Following the initial release of pricing data gathered for the above-mentioned survey, we conducted a couple of additional sorts and analyses. We separated data by method of product as indicated by our survey respondents. Even though the two production methods are distinctly different from a costing and production standpoint, the pricing for the products or services is surprisingly close, especially in terms of average prices. Note too the amazing similarity in pricing for number of carbonless forms.

 

What is a “listserv”?

NPRC LISTSERV REACHES 104
SUBSCRIBERS IN RECORD TIME!

Is it time to join the NPRC Listserv? You decide!

Industry listservs are proving more and more popular with many printers. Printers, especially those who own printing firms with sales under $2 million, often join industry listservs or forums because they believe such membership can help them improve their businesses.

Unfortunately, not everyone is familiar with these types of tools. We’re going to ignore “forums” right now, and address instead something that can be very beneficial for your business – Listservs!

How Does a Listserv Work?

A “listserv ” is a very efficient method for communicating with dozens and dozens (if not hundreds) of fellow printers, sign companies and mailing firms. Imagine the following scenario: You have a critical challenge facing your business and you would like to quickly survey a group of your peers and ask them how they would handle a specific problem.

Maybe you’re facing a challenge purchasing paper and you would like to know if any of your peers have started a purchasing co-op, or something similar.

Using the NPRC Listserv

As a member of the NPRC listserv, all you do is to write a simple email describing your challenges and send it off to the listserv email address at [email protected] (this email address will only work if you have first subscribed to the listserv), and within minutes your simple message arrives in the in-box of all members of the list, whether it’s a dozen, 50 or however many members of the list exist at that time.

Now it’s up to the members of the listserv to decide whether and how they will respond to your email. Many recipients will simply read the email and then move on without responding. A few, however, maybe because they are familiar with your problem or challenge, will prepare a response and post it to the list. That response, like all communications to the listserv, is automatically redistributed to members of the list.

Managing Your Listserv

Yes indeed, the scenario described above, over time, can generate a fair number of emails. However, experienced listserv subscribers quickly learn which emails to respond to and which ones to ignore. Some recipients will feel they have something new and constructive to offer, while others will either have no interest in the subject and thus feel no need to respond.

Many experienced listserv subscribers quickly learn how to manage emails from the listserv by setting up a “redirect” in their email programs that will direct or place all incoming emails from a specific sender (in this case the NPRC listserv) into a specially designated folder – maybe using a simple name like “My Printing Listserv.”  his action helps to separate and manage important business email from important, but less critical email from the listserv.

Active Poster or Lurker – It’s up to you. You are free to join and just read emails when they are posted. There is no obligation or requirement to post or respond to posts. For additional information regarding the listserv, contact Armand Girard at: [email protected]

Are you ready to give it a try?  If so, visit www.nprcprintownerslist.com

 

NPRC Releases Covid-19 & Supply Chain Report

After providing VIP “early-release copies” to all survey participants, NPRC has now released its special 8-page Covid-19 and Supply Chain Report to the entire industry. Download this FREE PDF copy of this special report by clicking here or the artwork below.

How Many Are Vaccinated?

The survey revealed some surprising results with the most surprising result being that almost 80% (79.6%) of our respondents (owners) stated they had been vaccinated for Covid-19. The vaccinations rate for spouses was almost identical at 77%.

Mandatory testing or vaccinations for employees? Despite the fact that the vast majority of employers told us they where not requiring either testing or Covid-19 vaccinations for their employees, they estimated that almost 76% (average) of their employees were indeed vaccinated.

Are Supply Chain Issues Serious?

How serious are supply chain issues? – Our initial survey findings reported that there appears to be a growing concern with supply chain issues. While almost 44% described the current situation as having only minimal to modest impact on their businesses, 55% told us they were indeed already experiencing disruptions, but added that the situation was manageable, at least for the short-term.

More than 165 printing firms participated in the survey

NPRC Introduces New Industry Listserv

The National Printing Research Council (NPRC) has just activated a brand new industry listserv. Financed 100% by NPRC, this listserv is available absolutely free to all owners of printing, mailing and sign firms.

Owners can sign-up immediately by clicking or visiting  https://nprcprintownerslist.com .  The new NPRC listserv will start accepting posts Oct. 26th. The moderator of the list is Armand Girard, a 30-year veteran of the printing industry. Girard was a founding board member of NPOA and has contributed greatly to that association as well as to to NPRC. Additional moderators will be added in the next three months.

While the NPRC listserv is unmoderated, meaning that all message sent to the list are automatically forwarded to all subscribers without intervention on our part, it is not anonymous, meaning that all posts must include a full real name, company name, city and state. Phone numbers are optional but recommended since some posts may eventually justify private one-on-one communications.

For those unfamiliar with a listserv, it is better understood by actually jumping in and trying it. However, for those that need a little more clarification, imagine you have a burning question or challenge facing your business and you would like to check with a dozen printers, 50 printers or maybe even 100 printers or more, and ask them your question. Maybe it’s about how to set-up a co-op paper purchasing group.

Well, as a member of the listserv, all you need to do is pose your question and send it to the listserv email address at [email protected] (this email address will only work if you have first subscribed to the listserv) and within minutes your message arrives in the in-box of all members of the list (a dozen, 50 or however many members of the list exist at that time). Members of the listserv who choose to do so will respond to your email. Others will choose not to respond. If three or four listserv subscribers choose to respond their responses will be distributed back out to all members of the listserv.

Yes indeed, the scenario described above can generate a fair number of emails. However, experienced listserv subscribers quickly learn which emails to respond to and which ones to ignore. Some recipients will feel they have something new and constructive to offer, while others will either have no interest in the subject and thus feel no need to respond.

Many experienced listserv subscribers quickly learn how to manage emails from the listserv by setting up a “redirect” in their email programs that will direct or place all incoming emails from a specific sender (in this case the NPRC listserv) into a special designated folder. By doing so, this helps to separate and manage important business email from important, but less critical email from the listserv.

Active Poster or Lurker – It’s up to you. You are free to join and just read emails when they are posted. There is no obligation or requirement to post or respond to posts. For additional information regarding the listserv, contact Armand Girard at [email protected] .

REMEMBER TO SIGN-UP HERE
www.nprcprintownerslist.com

Paper Shortage Creates Marketing Opportunity

Current Supply Chain Interruptions
Create PR Opportunities for Printers

Not sure if interruptions and delays in acquiring various papers has impacted your operations, but if it has we have a suggestion or two to offer.

We recently experienced three or four specific incidents where we found ourselves madly hunting around for paper that we normally would be able to order and receive within a couple of days. Even fairly common stocks such as coated stocks and specialty window envelopes are increasingly more difficult to find.

Well, at the very least we thought we would kill two birds with one stone by alerting our customers that the shortage is real and also encourage orders that if not placed early might not be processed at all.

Below is a simple draft of a news release (actually my wife’s printing firm) that we sent out to 1,800+ customers using Mailchimp. Mailchimp is not my favorite program but it serves Paragon’s purpose.

Anyway, feel free to copy and or modify the text below in whatever way you want. I would advise using something like, “XYZ Printing Issues Urgent Warning” as a subject line for whatever news release you choose to send out. It is eye-catching, dramatic, and should result in a fairly good open rate of 18-25% or more.

Please let us know if you follow up on this suggestion and how it worked.

John Stewart, Executive Director
National Printing Research Council (NPRC)
[email protected]

Please be sure to let us know if you find this article useful. Email us at: [email protected]


Sample News Release – Feel free to modify

Expect Significant Delays in Printing Orders
Advises Owner of Paragon Printing & Graphics

There is currently a serious shortage in both domestic and internationally manufactured papers, and the shortage is not expected to end anytime soon, warns Paragon Printing & Graphics.

The causes of the shortages are numerous, ranging from serious disruptions in the supply chain to the inability of the paper industry, both nationally and globally, to respond to an increasing demand for goods and services.

“When the pandemic first began, many paper mills either shut down their machines, or converted machines to produce other paper materials like board stock, or dramatically limited the types and weights of papers being produced,” explains Paragon Printing & Graphics owner Mary Stewart.

“With paper products of almost all types becoming progressively more difficult to acquire, it is critical that business owners try to anticipate future needs and place orders well in advance,” Stewart adds.

“The shortage in paper is very real and it is affecting both specialty papers as well as what we used to consider commodity house stocks such as offset and coated stocks,” notes Stewart. “Last week a customer attempted to place a re-order for a popular window envelope.

“Normally, we would process that order in less than four days. As it turned out, the paper mill that would normally produce this product was weeks behind, and no one could tell us when this product would be available. Fortunately, our customer was willing to accept an alternate choice,” Stewart relates.

The lesson to be learned? Printing orders that used to be completed in 2-3 days may take as long as 2-3 weeks depending upon shortages and delays in the supply chain, and customers need to place orders as far in advance as possible, advises Stewart.

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