NPRC Launches New Pricing Survey

You’re invited to participate in new NPRC survey…
Complete Our Digital Pricing Survey & Receive
A Study Worth $225+ Absolutely FREE!



Dear Fellow Printer – NPRC is once again launching its most popular and long-standing biennial survey – the 2023-24 Digital Color Pricing Survey.  

We’ve been producing top-notch, highly accurate pricing surveys such as this for more than 25 years, but we can’t do it without your help. We ask you to participate and complete our survey and in return we will work 24-7 in late January and February to deliver a top-notch product that will provide you with accurate pricing info for dozens and dozens of products and services.
We need the support and participation of owners such as yourself to produce these top-notch studies. As always, participants will receive a FREE PDF copy of the final study – a 100-page report that will retails for $240 or more when it is released in early March 2023.
The final study will report both average and median prices for dozens and dozens of products and services – items such as carbonless forms, digital long sheets, rack cards, postcards, 6 X 9″ and 8.5 X 11″ booklets and directories, flyers, catalog sheets, as well as click charges and stock mark-up practices just to name a few. 
#1 Worksheet to Survey – This method is the most efficient. You download and print out a survey worksheet, complete it at your leisure over a 2-3 day period. When the worksheet is completed, you will then be directed to our official on-line survey site where you will transfer your answers to the online survey. We estimate that this method entails an additional 10-15 minutes, but you have more time to complete the process. CLICK HERE  or the GREEN button below to download and print the PDF Worksheet.
#2 Direct Submission of Survey This approach is slightly faster, but is also fraught with potential problems as well, including the chance of losing all of your answers in the event you cannot complete the survey in one sitting. If you’ve participated in the past, are super fast and preparing dozens of estimates in a timely fashion then go for it, BUT it is not what we would recommend. Ideally, the on-line survey needs to be completed in one sitting.* CLICK HERE  or the RED button below to go directly to the on-line survey. *(It is possible to pause and then return to an incomplete survey and continue entering data, but we don’t guarantee that.)

Download Free Page From Bindery Study

Curious about the just-released 2022-23 Bindery Services Pricing Study and trying to decide if you should purchase it?

We want to put your mind at ease with the following three suggestions:

First, as with all of our publications, it is sold on a 100% money-back basis if it turns out to be anything less than we promise. So go ahead and visit our bookstore and place your order today!

Second, we invite you to download the entire Table of Contents so you can see for yourself what this brand new study contains.

Third, download a sample page from the Bindery Pricing Study. Click here and download Page 40, Part 6, Basic Cutting Charges. This page is typical of the type of detailed information offered in this new study.

NPRC Releases Printing Industry Bindery Study

NPRC has officially release the 2022-23 Printing Industry Bindery Services Pricing Study. “After spending hours and hours of proof-reading, we finally finished the study and it is now available in our bookstore,”. notes John Stewart, Executive Director of NPRC.

This brand new study is packed with more than 3,000 average and median prices for dozens and dozens of bindery services and products. The new study also provides unit pricing where applicable plus a +/-10% price range based upon average pricing.  

Check-out the dozens of bindery operations by downloading the Bindery Study Table of Contents.  Here you will find dozens and dozens of bindery operations included in this new 100+ page report. link but as many of you know that is literally the very last thing done when publishing a report such as this. 

Participants in the 2022 Survey have already received 2-3 emails providing them with passwords and links to download their PDF of the Bindery Services Pricing Study. All of the emails were sent out between July 19-25. Every email notice was sent out by [email protected] and each subject line began with the word “URGENT.”

It is imperative, however, that you make sure that our domain, is “whitelisted” in your email software. That step will help in avoiding our email going into your spam or trash folders.

If you fail to whitelisting our domain, it is quite possible that our email and the critical links contained therein, may be redirected to spam or trash folders. As a consequence, it is quite possible that you may overlook or miss the official email and links that we will send out. Please note that as a general rule, we DO NOT and WILL NOT send out follow-up or replacement copies to participants because of your failure to properly check folders for our emails. Participants are 100% responsible for checking their email. Emails are rarely lost, they are simply misplaced or accidentally deleted by recipients.

Please note that all official email regarding our studies will come from [email protected]

You can also visit the NPRC Bookstore for additional information and ordering. We are now processing and shipping orders. Typically, you can expect to receive your study within four hours after placing your order.

NPRC Launches New “Classifieds”

NPRC is proud to announce the launching of a brand new feature – a free Classified Section where folks can list equipment for sale, equipment they are looking for as well as other services normally found in a classified department.

The NPRC Classifieds can also be used to post job vacancies as well as by individuals seeking new employment in the industry. So if you’ve got a digital or offset press for sale, or a paper drill or creaser you’d like to move, or you are seeking a management level job in some other section of the country then visit the classifieds today.  Simply click on the “CLASSIFIEDS”  tab at the top of this page or go to: Please NO Dealer Ads. 

NPRC Report Details Newsletter Pricing

Popular NPRC report details pricing for 4-p, 8-p and 16-p newsletters. Based upon feedback from more than 165 printers from across the U.S. this new report features average and median pricing, as well as comparisons between independents and franchisees.

Also included in this 11-page report is a breakdown of pricing between large $$$ volume shops compared to smaller firms. Price for this report is Only $35 and is available for instant download.

Click Here to order your copy. Links for downloading your purchase are provided instantly upon payment. You can also order this special report by visiting our Bookstore.

Pricing Digital Envelopes – NPRC’s Newest Report

Download NPRC’s newest survey results – NPRC’s Mini-Survey #4 is now available for immediate download. This new report tackles pricing for #10/24 envelopes. The survey was conducted Jan. 24-26 with the results released exclusively to participants via email on Jan. 28 & 31. The survey attracted 114 participants.

NPRC’s latest survey tackles pricing for both regular and window envelopes, black and 4C. Although the survey was not intended to exclusively survey digital printing, 74% of those responding indicated they would use a digital printer to produce envelopes in these quantities. In fact, approximately 31% of respondents said they no longer utilize offset presses to produce envelopes in the 500 – 2,500 quantity range.

A special announcement about future surveys – The results of future surveys will be provided only to participants. Firms desiring to obtain one of surveys in the future will either have to participate in the survey itself, or pay a modest fee to purchase the reports when published, explains John Stewart, NPRC’s Executive Director.

In the past, many printers chose not to participate because they knew they would still get the results free without their participation, thus placing the burden on other printers who they trusted would complete the survey. Now the association is basically switching to a “Play or pay” approach, explains Stewart.

To download the results of our latest mini-survey, click here.

NPRC Publishes 2022 Profit Leader Ratio Sheet

NPRC has just released a brand-new, one-page sheet outlining five key ratios for industry “Profit leaders.”

The 2022 Financial Model & Goals Sheet is a one-page summary for owners who aspire to achieve or maintain “profit leader” status in the printing industry. The data is based upon statistics drawn from various statistical studies published in the past 18-24 months.

Ratios covered include Cost of Sales, Payroll Expenses, Operating Expenses, Owner’s Compensation and Sales Per Employee.

We encourage you to print-out this goal sheet and post it conspicuously in your office where you can monitor through the year.

To download your copy, click here.

NPRC Releases Survey on Typesetting Charges

Published Dec. 15, 2021

NPRC Mini-Survey Explores Typesetting
Charges and Key Industry Productivity

By John Stewart, Executive Director, NPRC

Once again, we would sincerely like to thank the owners of 123 printing firms who took the time to complete our most recent survey. Without their support and prompt participation, detailed surveys such as this would simply not be possible. Thank you very much.

NPRC is proud to present the results of its latest mini-survey. The survey was launched on Friday, Dec. 10th and Closed end of the day on Dec. 14th. While the survey data presented below is based upon 123 firms, additional responses continued to come in after the formal deadlines.  This survey covered pricing practices for basic graphic and design services in the printing industry. Below are the questions and the corresponding answers based upon our data.

#1 – Do Most Firms Impose a Minimum Typesetting Charge? Approximately 75% of our survey respondents indicated their firm “strictly” imposes or enforces a minimum typesetting charge, regardless of how small the task might be, while another 15% said they did not.

“Minimum Typesetting charge?
We say we do… but often not enforced.”

An additional 10% checked “Other” and we think their answers, although representing only 10% of those surveyed, was closer to the truth than many participants would acknowledge. Some of the comments we received included:

  • “$15 min. charge, usually waived for regular or non-abusive customers, applied to those who are abusive…”
  • “Yes, with a handful of exceptions.”
  • “We are supposed to, but many times do not.”
  • “If it takes less than about 5 minutes then no we don’t charge, say a name change on a business card.”
  • “We do about 90% of the time”
  • “Depends on the client …”
  • “We say we do… but often not enforced.”

Based upon our experiences over the years in tracking general productivity in this department, we suspect there are many owners who upon more serious reflection, would agree with one or more of the sentiments expressed above. The bottom line is we are failing miserably in tracking productivity.

To read the rest of this special report, click on the following link:



2021 Wage & Benefits Study

The 2021 NPRC Printing Industry Wage & Benefits Study is one of the most popular reports published by NPRC. It contains 150+ pages of the very latest wage and salary data for 24 key positions in the printing industry. This brand new report also covers sales and compensation practices for outside sales representatives.

Specific positions covered include general managers, production managers, Sr. and Jr. customer service representatives, Digital and Offset press operators, graphic designers as well as bindery operators and mailing specialists, just to name a few. This year’s survey also included employees assigned to producing signs and large format.


Wages & salaries are broken down based upon population density, geographic location, sales and profitability.  Discover what firms your size in similar markets are paying for specific positions such as press operators, bindery assistants and delivery technicians. Click here or the artwork to the left to download and view the Table of Contents for the 2021 Wage & Benefits Study.

Complimentary Copies Distributed – If you’re one of the 200+ firms that participated in this popular industry recent survey you should expect to receive your FREE, complimentary copy of the study between Nov. 4-6th. If you did not receive your copy please drop us an email at: [email protected].


2021 Wage & Benefits Study PDF
Price… $179.00
To order your copy, visit the NPRC Bookstore.



One of the Industry’s Most Popular Pricing Studies

CLICK HERE to download three sample pages from the 2021 Digital Color Pricing Study.

This “Must Have” pricing study features pricing for products and services such as carbonless forms, envelopes, self-cover newsletters, rack cards, postcards, 6 X 9″ and 8.5 X 11″ booklets and directories, as well as pricing for flyers, catalog sheets, click charges and stock mark-up practices, just to name a few!

View and download average and median pricing for 8-page newsletters with a finished size of 8.5 x 11″. Pricing is provide for quantities of 100, 500, 1,000 and 2,500. Per newsletter pricing is also provided to assist in pricing for other quantities as well.