NPRC Releases Popular Digital Pricing Study

 The 2021 Digital Color Pricing Study, one of the printing industry’s most popular studies, has just been released by NPRC and is  available in the NPRC Bookstore.

This new study features average, median and per unit pricing for products such as envelopes, 8, 16 and 32-page newsletters, envelopes and carbonless forms, rack cards and postcards, as well as dozens of other popular digital products.

If you’re a “profit leader” in this industry, or you aspire to be one, then this report is a “must-have” document. Profit leaders recognize how important it is monitor and keep-up with pricing in the industry. They know that pricing products too high can lose them jobs, while pricing jobs too low can impact their bottom line!

NPRC’s newest pricing study can be ordered now in the bookstore with most orders being processed in two hours or less!

“This year’s study is more accurate than ever,” notes John Stewart, NPRC Executive Director. “Pricing for every product has been double-checked and then checked again for outliers. The result is a study that contains extremely accurate pricing data that printers can count on as being truly representative of current national pricing,” adds Stewart. “One of the things we stress year-after-year is that the greatest variation in pricing occurs at the local level, and not at the regional or national level as many printers often believe,” cautions Stewart.

We know, with a high degree of certainty, that pricing for many products within a small town or city can vary by as much as 30-35% and even more, and yet the national or regional average price for that same product will rarely vary by more than 4-6%.”

“We hate to hear printers claim that ‘price are different’ in their market, as compared to national pricing when we know absolutely that is not true,” explains Stewart. “We know with a high degree of certainty that pricing for many products within a small town or city can vary by as much as 30-35% and even more, and yet the national or regional average price for that same product will rarely vary by more than 4-6%.” Stewart adds. 

Industry Sales Per Employee

Average Sales Per Employee among all 196 participants average $133,892 while the median SPE was $126,667. This represents an approximate drop in SPE of approximately 5% as compared to what was reported in the summer of 2019.

The 2021 Digital Pricing Study provides both average and median pricing for specific quantities as well as per unit pricing. This year’s report also features “Average/Median Deviation” data calculated as a percent to demonstrate the accuracy of the data collected.

Pricing Data for Postcards

The chart above is typical of the type of data available in NPRC’s latest study. The national average for 1M, 4/4 6×9″ Postcards is $346 with the median at $333., a pricing deviation of less than 4%.

“Excess Earnings” Are Key to High Valuations!

NPRC SPECIAL REPORT – NOV. 2020
“EXCESS EARNINGS” ARE KEY TO HIGH COMPANY VALUATIONS!

5-page valuation report

NPRC is offering, for a limited time, a special report detailing real world valuations for 48 printing firms. The report features four special valuation charts. Each chart features key factors used to arrive at a typical company valuation.  The charts examine factors such as  –  annual sales, excess earnings, excess earnings as a percent of sales, net assets and assigned earnings multipliers.

The valuation charts then summarize the estimated value arrived at for each of the 48 firms in question, as well as the ratio of value to annual sales.

Top & Bottom Firms by Value

When it comes to establishing the value of a printing company, there’s one fact that stands out above all the rest – “The value of a company has little to do with annual sales.” The charts depict that while one firm with sales of $717,000 can be worth almost $676,000 (or 94% of it sales), a similar size firm with almost identical sales of $745,000 can be worth less than $81,000 (less than 11% of sales.) The same comparisons can be made regardless of annual sales volume.

How do you explain these great variations? Most variations in company valuations can be explained by a company’s ability or inability to generate “excess earnings.” What are “excess earnings?” Complete the form below to download your FREE copy of this special report.

    How Does Your SPE and Sales Compare to Others in the Printing Industry?

    Jan. 8, 2021 – We discovered some new stuff earlier today that we think you might find interesting! We were checking out our recent study on wages (The 2021 Printing Industry Wage & Benefits Study) when we came across three interesting graphs that we thought might be worth sharing with the industry.

    Sales Per Employee has always been one of our favorite ratios that we like to use and illustrate overall productivity and efficiency in our industry. If you’ve never calculated this number shame on you!

    Simply divide annual sales (actual or projected) by the total number of “bodies” or employees used to produce those sales to arrive at your SPE. Be sure to count everyone – owners, managers and partners. If they work in the business, whether they are paid or not, they need to be counted.

    How much do owners make? Our 2021 Wage & Benefits Study, among dozens of other key ratios, breaks out participants and ranks them by their reported “Owner’s Compensation.” The ranking is further divided into four quartiles. Although drawn from a unique data base, the responses are shockingly similar to more than a dozen similar breakouts we have used in the past. The bottom line (excuse the pun) is that 25% of the industry reports averaging less that 3% in terms of owner’s compensation, while the top quartile averages approximately 22% – Quite a spread!

    Survey Participants Ranked by 2020 Sales – About 25% of our survey participants reported average 2020 of approximately $450,000, while the top quartile in terms of annual sales reported average sales of $3.2 million in 2020. This distribution of participants by annual sales is quite similar to sales distribution reported in other recent NPRC reports.

    For additional information on this study, including a downloadable Table of Contents, visit the NPRC Bookstore today.

    Look for Lower Valued Companies Says Hunt

    Purchasing a company from the buyer’s perspective

    Industry Expert Larry Hunt Suggests
    Looking for Lower Valued Companies

    By John Stewart

    Larry Hunt

    We recently turned to our long-time friend, industry expert and author Larry Hunt and asked him for his comments as they might pertain to our recent popular blog post titled, “Excess Earnings” Are Key to High Valuations!”

    As readers may recall, we spent a considerable amount of space detailing the definition of “excess earnings” and how that numbers plays such a significant role in determining the value of a company.

    Our special report ranked 48 different printing firms based upon their estimated valuation as a percent of sales. While we presented the rankings from high to low, we did not want to suggest that the firms at the top of the list (those with the highest valuation ratios) were necessarily the best to buy. In fact, just the opposite might be suggested, at least according to Hunt.

    Larry wrote us and commented, “John, As I remember when we wrote ‘Print Shop for Sale,’ we often discussed the powerful value of Excess earnings. And while Net Assets do carry some value, as you know, I actually put a penalty in our formula for having net assets. My thinking was and still is: I would rather buy a company that can make excess earnings without forcing me to put a bunch of money into hard assets.” 

    Hunt further expanded his comments with the following, “While this list shows people what they need to do to get a great price for their company, I want to put on my buyer’s hat for a moment. If I were a buyer, I would want to buy a company that does NOT have high excess earnings. If they are already performing at the peak, then I have little I can do to improve on it. They may have been lucky or very good at what they did, but I don’t want to buy a company that is operating at perfection.”

    “I would look to buy someone like #31 Copy Masters or #26 Copy Magic,” Hunt adds. “They both have good sales but poor excess earnings. They also don’t have a lot of Net Assets. I should be able to buy either of these companies at a good price and with some decent management effort I should be able to double the value of the company without having to increase sales.”

    Once again, I want to thank my friend Larry Hunt for his sage advice and for all his contributions he has made to the industry for more than half a century.

     

     

    Print Shop For Sale (6th Printing)

    Print Shop for Sale, one of NPRC’s all-time, most popular bookstore publications, is now back in stock. Quantities are limited, however, and available only as a hard copy. Sorry, no PDFs. 

    Don’t put your business up for sale or offer to buy a competitor until you purchased a copy of Print Shop for Sale.

    Now in its 6th printing, this 310-page book by industry leaders John Stewart and Larry Hunt is packed with practical information on how to arrive at a “fair market” price for the business.

    Chapter 12 of special interest –  This chapter is special… it contains 12, 4-page analyses detailing exactly how the “Excess Earnings” approach is used to value real-world companies. These sample valuations are well worth the entire price of the book.

    Print Shop for Sale includes 14 key chapters dealing with some of the following:

    • Historical and current valuation methods
    • Common valuation myths
    • Importance of “Excess Earnings”
    • What happens when there are no “Excess Earnings?”
    • What about a business with a negative “net worth?”
    • Great tips for increasing the value of your business
    • Cautions for prospective buyers

    RETAIL PRICE: $94.50 (includes shipping & handling)
    NPRC MEMBER PRICE: $74.00 (includes shipping & handling)

    An additional postage charge of $18 applies to Canadian orders.

     

    2021 Wage & Benefits Study Just Released!

    The 2021 NPRC Printing Industry Wage & Benefits Study has just been released (effective Nov. 2, 2020), according to NPRC Executive Director John Stewart.

    The new 150+ page study reports average and median wages, along with key benefits, for 24 key positions in the printing industry.  This brand new report also covers sales and compensation practices for outside sales representatives.

    Specific positions covered include general managers, production managers, Sr. and Jr. customer service representatives, Digital and Offset press operators, graphic designers as well as bindery operators and mailing specialists, just to name a few. This year’s survey also included employees assigned to producing signs and large format.

     

    Wages & salaries are broken down based upon population density, geographic location, sales and profitability.  Discover what firms your size in similar markets are paying for specific positions such as press operators, bindery assistants and delivery technicians. Click here or the artwork to the left to download and view the Table of Contents for the 2021 Wage & Benefits Study.

    Complimentary Copies Distributed – If you’re one of the 200+ firms that participated in this popular industry recent survey you should expect to receive your FREE, complimentary copy of the study between Nov. 4-6th. If you did not receive your copy please drop us an email at: membership@printingresearch.org.

    2021 Wage & Benefits Study PDF
    Non-Member Price… $179.00
    NPRC Member Price… $89.50

    2021 Wage & Benefits Study (Hard Copy)
    Non-Member Price… $195.00
    NPRC Member Price… $98.00

    To order your copy, visit the NPRC Bookstore.

     

     

    Save 18% on Signs & Wide Format Pricing Study

    18% Discount on Popular Signs Study

    The 2018-2019 Signs & Wide Format Pricing Study is one of NPRC’s most popular pricing studies, and you can now save 18% – BUT you must place your order by Friday, Nov. 27, 2020.  Use Coupon NPRCSIGNS18 to save 18%.

    This study has already proven to be a real eye-opener for many firms! Read testimonials below.

    Visit our bookstore at  https://printingresearch.org/products-page/ to read details about this popular study. Remember too, that 98% of  all orders are processed and mailed same day as received. Covering dozens of products & services – This new, 110+ page study details real-world pricing practices for dozens of the most common products and services in the signs and wide format industry. Click here or the artwork below to view and download two sample pricing pages.

    Click below to view
    Table of contents 

    SAVE 18% – OFFER EXPIRES NOV. 27TH!
    RETAIL PRICE (PDF)… $169.00
    USE COUPON NPRCSIGNS18
    AND PAY ONLY… $138.58!

    OWNERS PRAISE NEW SIGN
    PRICING STUDY PUBLISHED BY NPRC

    “After reviewing the latest Sign & Wide Format study I realized I’d been leaving money ‘sitting on the table’ on some products. Literally within minutes of receiving the study, I was able to confidently revise a quote for a customer, knowing the price would still be fair yet competitive. The resulting revenue increase nearly covered the cost of the study—and that’s just one project! Thank you for all of your hard work.”

    James Jepsen, General Manager
    Local Copies Etc. Santa Maria CA


    “The work that John and his team do is so great for our industry and I would hope more companies invest the time in taking part in the survey every year. We all rise up together and this work is a great step for all of us! Our company is only 4 years old so this information is invaluable.”

    Zeno Signs & Chesterton Printing Co.
    Chesterton, IN


    “Hi John. Got the study, printed it, and now using it. Every time we get a survey from you we spend a good deal of time reviewing our pricing. I know we should do this more often but your surveys are the ‘kick in the butt’ that we need to make sure we are getting the best return on our work. I have been doing these surveys for more than 20 years. While I own other businesses, there is nothing in those industries to compare with the surveys you produce. Thanks.”

    Jon Robson
    Auburn Document Centre, Auburn, NY

    This information-packed study offers average and median pricing for dozens of products and services offered in the sign industry, including the following:

    • Laminating Services
    • Substrate Pricing Retail and Discounted)
    • 3′ x 6′ and 4′ x 8′ Banners
    • Vertical Banners & Stands
    • Feather Flags
    • 4MM Coroplast Yard Signs (1-S & 2-S)
    • ACM Panel Pricing (18″ x 24″ and 24′ x 36′)
    • Magnetic Signs
    • Decals – square and contour cut
    • Vehicle Decals
    • Flat Surface Vehicle Wraps
    • Window Perfs
    • Basic Pricing Charges for Vinyl Signs

    The study is available in both PDF and Hard-Copy formats.

     

    Download FREE Digital Pricing Pages & Save 18%

    Act now and save 18% on popular 2019-2020 Digital Pricing Study. This study covers pricing for dozens of the most popular digital products and services provided in our industry. Use Coupon: NPRCDIGITAL18. This special offer expires Oct. 30, 2020.

    As an example, you’ll find useful pricing info for 4 x 9 rack cards, #10 and 9×12″ Envelopes, 4/4 flyers, catalog sheets, rack cards and postcards just to name a few. Most prices includes cutting and trim charges, but assumes artwork is provided by customer.

    Click here to view the Table of Contents. Visit the Bookstore for more info about this study. Reg. Retail Price  (PDF) is $225. With coupon pay on $184.50

     

    You can download two sample pricing pages from this popular study by clicking here.

     

    The Battle to Recover Sales & Profits

    Published Oct. 15, 2020

    Printers Continue to Face Covid-19 Challenges
    As They Battle to Recover Sales & Profits
    By John C. Stewart, Executive Director, NPRC

    It’s been seven months since Covid-19 first began impacting our industry (as well as the entire U.S. economy) and NPRC has been surveying fellow printers ever since. Some businesses have closed their doors in the past few months, while others struggle to recover lost sales.

    All in all, it has clearly been a rough seven months for the printing industry and our latest survey data indicates that while there may be light at the end of the tunnel the tunnel itself extends well into 2021 and possibly into 2022.

    We launched our 4th Covid-19 survey on Oct. 6, 2020 and we implemented a strict Deadline of October 12th to allow us time to analyze and report our findings back to survey participants in a timely fashion. If you would like to view July 20-21st Covid-19 Report click here, or copy and paste the following: https://printingresearch.org/resilient-industry-despite-major-sales-declines/

    We received 136 responses in our shortened survey time-frame. Below is a very brief profile of the firms that participated:

     

     

    Average Median
    2020 Projected Sales $1,290,601 $696,500
    2020 Projected SPE    $134,149  $114,943
    Staffing Jan. 1, 2020       9.27     5.0
    Staffing Proj’d Jan 1, 2021       8.11     5.0

     

    So Where Do We Stand?  As you can see from the following (Chart #1), the industry indeed suffered a dramatic decline in quarterly sales of almost 30% between the 1st and 2nd Quarters. And while the data shows signs of a modest recover since the end of the 2nd quarter, the recovery has been far from a “full recovery,” with projected 4th quarter average sales still down almost 15%!

    Although we often rely on averages as opposed to medians, it is notable that the projected drop in median sales for the 4th quarter 2020 is down 29% – clearly an indication that the road to recovery for our industry is surely a long one.

    #2 Employee Staffing Report – In order to help us with various SPE calculations, we asked survey participants to tell us how many total employees (excluding all working owners & partners) were employed at the beginning of each quarter in 2020, as well as what they projected for the 1st quarter in 2021. We used this data to calculate our SPEs for those respective periods.

    Chart #3 below illustrates the results of our calculations for the various periods specified. Average reported SPE dropped almost 20% between the 1st quarter and year-end projections. The median decline was almost identical at 18%.

    #3 Deployment of work force? We asked employers to tell us the current status of their workforce – who was working at their main plant versus who was still working at home. According to our data, approximately 92% of employees are now back at work, with the remaining 8% still working at home.

    #4 Employee Staffing – Today vs. March 1, 2020 – Survey participants reported that their overall average staffing, as compared to March 1, 2020 was down -13.4%. The median decline was down -10%. It is clear from our data that employers, have not reacted as quickly to modifying their staffing as they have to declines in sales. The failure to react to same has resulted in lower SPEs than would otherwise be expected.

    Questions #5 – #8 – June/July Sales 2020 vs. 2019 – We queried survey participants to compare their monthly sales for the months of June, July, August and September against their corresponding periods in 2019.

    Not a single participating firm indicated they had increased their sales during the respective months. As you can see from the graph below, average and median sales declines of 20-25% were quite common among our survey participants.

    Survey Questions #9 – #11 (2020 vs. 2019 Comparative Sales) asked participants to examine various sales periods and indicate how much their sales had increased/decreased for the respective reporting periods. Suffice it to say that while a handful of firms did report sales increases in the 2-6% range, most firms indicated significant declines in sales as indicated below.

    Questions #12 – #14 – Covid-19 and Its Impact on Specific Sales – These questions addressed the impact that Covid-19 has had on three categories of sales during the past seven months (March – Sept 2020).

    Based upon our data, it appears that digital and offset printing sales have both been heavily impacted by the Corona virus, with digital printing possibly being hit slightly more. Brokered printing has been slightly less impacted but declines of -18% are not easily dismissed.

    Note that the questions covered cumulative declines over a 7-month period of time. Just as the sales declines have occurred over an extended period of time, so too will be any recovery. There is no reason or logic that we can see that would suggest that sales of digital, offset and even brokered sales will rebound anytime soon.

    “There is no reason or logic that we can
    see that would suggest that sales of digital,
    offset and even brokered sales will
    rebound anytime soon.”

    We suspect, although we have no hard evidence to support this statement, that our industry may indeed have to wait until the 3rd or 4th quarter of 2021, if not beyond that time, before we begin to see even a hint that the economy returning to the pre-Covid economy that existed in January or February 2020.

    15 – Sales of Covid-19 Related Sales – Some firms indicated early on that they were turning to selling and/or promoting various Covid-19 products (gloves, masks, sanitizers, dispensers, and signs) as a way to possibly make up for sales lost to Covid-19. We asked participants to estimate the volume of sales generated over the preceding 7-months.

    As you can see from the graph below, approximately 28% of our respondents indicated they had sold between $5,000 and $25,000 Covid products. An additional 12% of respondents reported sales of $25,000 or greater.

    At the other end of the spectrum, approximately 50% of all survey participants indicated they had sold less than $2,500 during that 7-month period.

    #16 – Cash Reserves as of Oct. 2020? We asked participants to tell us the status of their current cash reserves. We specified that taking into account steps and expenditures they had taken through Sept. 2020, we asked them to tell us how many additional weeks or months they felt they could operate under the current Covid-19 economy.

    The graph below presents a far more positive picture than previous graphs we have posted due to the fact that weaker firms have already dropped by the wayside. As a general observation, firms that continue to operate today, even at a reduced capacity and at lower sales levels, are by their very nature healthier companies.

    At least 73% of our participating firms indicate they are well-positioned for 2021 and whatever transpires in regard to the continuing challenges of Covid-19.

    #17 – Overall Confidence Level – Question #17 of our survey asked participants to tell us that in light of everything that has transpired during the previous 7 months, how would they rate their confidence that their business will be somewhat “back to normal or better” by July 2021.

    The scale we used ranged as follows: -100 (very doubtful) to 0 in the center (chances are 50/50), to +100 (extremely confident).

    The collective answer? The average score was 7.2, or just slightly above the “chances are 50-50” that things will be back to normal. The median score was 0. Certainly not optimistic, but most likely as realistic considering what the industry has already gone through in the past seven months.

    #18 – Prospects for the Future – We gave participants six choices to describe the impact that Covid-19 has had on their business during the March-September 2020 time frame. Below are their answers:

    #19 – Efforts to Recapture Customers – We asked owners to tell us what methods they were implementing and/or employing to recapture the attention of their existing customers as well as to attract new ones. Multiple answers were allowed. We suspect that had this question been asked pre-Covid-19, the percentage of owners indicating they were using “direct mail” would have been significantly lower.

    #20 – Vendor/Supplier Costs – Participants were asked to tell us by what percent, if any, had their vendor/supplier costs increased or decreased. Owners told us that they had experienced a modest average increase in pricing of 3.9%, and a median price increase of 1.0%.

    #21 – Impact on Selling Prices – The vast majority (98%) of owners indicated that neither increased or decreased their selling prices during this 7-month timeframe.

    #22 – Support for the President – We posed the question: “Considering everything that has transpired since Jan. 1, 2020 in regards to the Covid-19 Pandemic, how would you rate your support of President Donald J. Trump and his administration?”

    The scale we used ranged from “Totally Opposed” (0) to “Fully Support” (100). The results? The average score was 55.7. The median score was 75. The distribution of answers from 0 to 100 was startling in their extremes, with 23% of owners grading the President with a “0” and 33.7% awarding the President a “100.”

    It was clear from our data that our survey revealed a case of extremes. Participants either “loved the President” or they “hate” him.

     

    Please note that this report is Copyrighted and initial distribution has been limited to those firms who participated in any one or all of the three Covid-19 Surveys conducted by NPRC. This limited distribution is being done in recognition of and out of respect for the firms who took the time and effort to complete one or more of our surveys. However, in recognition that we serve the entire industry as well, we will publicly distribute this report within the next 15 days. For right now, however, we ask that you refrain from forwarding this report on to others. Thank you for your support. Send comments or questions to membership@printingresearch.org, 2110 Dairy Road, #102, Melbourne, FL 32904

     

    NPRC Shares July-Sept. Covid-19 Findings

    Although the primary purpose of our recent “Survey of Surveys” was to determine where to concentrate our efforts in the next six months, we couldn’t help but ask a few questions regarding Covid-19 and its impact on the printing industry.

    Based upon survey data we have gathered since early March 2020, it is clear that Covid-19 has had a major impact quarterly and annual sales for 2020 and into 2021. In contrast with what President Trump often says, the effects and impact of Covid-19 on the printing industry are not going to suddenly disappear.

    “In contrast with what President Trump often says, the effects and impact of Covid-19 on the printing industry are not going to suddenly disappear.”

    In fact, the data NPRC has collected so far strongly suggests many printers are forecasting significant declines in sales through 2021.

    Projected sales for 2020 and 2021

    Whether we are looking at raw $$$ or percentages, our survey participants, whether we are talking “averages” or “medians,” are forecasting troubled times at least for the next 18-24 months.

    Significant Declines in Annual Sales

    Relying upon financial data we have collected for more than 38 years, 2020 and possibly 2021 will be the first two years on record where sales (at least forecast sales) will actually be lower than the preceding year. Based upon our most recent data, printers are predicting their 2020 sales will be down -14.5% (Average) compared to 2019. Note the median data is only slightly better, reporting sales for year-end 2020 will be down -11.5%.

    Significant declines in sales forecast for 2021

    When it comes to key ratios in our industry, we will be the first to admit we have rarely if ever had to prepare and present charts and graphs dealing with “negative” numbers. Nonetheless, it is what is, with significant declines in sales projected through year-end 2021.

    What about 2021 Sales? As you can see from the chart above, printers who responded to our most recent survey are predicting that year-end sales for 2021 will still be -6.4% below 2019 sales.

    Typically we always calculate “averages” because we need that number to calculate “margin of error.” However, in many cases, this one being one of them, we feel the “median” is probably more reflective of what is happening in the industry. The median, unlike averages, is not distorted by large outliers. And while the latter are often valid, they can easily distort an otherwise realistic “average.”

    As you can see from the chart above, many printers are predicting an even greater decline in annual sales for 2021 than they are forecasting for 2020. Part of the reason for this is that sales for January, February, and a portion of March 2020 were generally healthy and unaffected by Convid-19. Thus, it is not surprising to see that the negative median sales projection for 2021 is greater than the median for 2020, since the latter included 2.5 months (Jan-March) of relatively healthy sales.

    Covid-19’s Impact on SPE

    We continue to rely upon “Sales Per Employee” (SPE) calculations as a reliable method for tracking productivity in the industry. The data we’ve collected since early spring is extremely encouraging. It appears that printers, mailers and sign company owners are clearly reacting to the impact that Covid-19 has had by making significant adjustments in staffing.

    Following what turned out to be major reductions in staffing earlier in the year, many employers appear more than willing to make some of those preliminary adjustments in staffing permanent. Employers appear willing to make “permanent” furloughed decisions made earlier in the year, even at the risk of losing some long-term employees. Many owners have reluctantly made significant adjustments in staffing and payroll, believing that is what it is going to take to survive the financial challenges brought about by the current pandemic.

    Despite forecast for many problems ahead, sales per employee appears to be holding its own.

    We are pleased to note that printers appear to have reacted quickly to Covid-19 and have made significant adjustments in staffing to maintain healthy SPE ratios.

    Popularity of NPRC Surveys

    Popularity of NPRC Studies

    NPRC typically publishes 2-3 industry surveys a year. Companies that participate and complete a survey are automatically entitled to a FREE PDF of the final report. The graph below illustrates the relative participation levels in various surveys based upon our “Survey of Surveys.”

    Participation levels in various surveys

    This graph illustrates the relative degree of participation in various NPRC surveys.

    Perceived Value of Studies – For planning purposes, we asked survey participants (125) to score a list of seven studies we have published in the past five years and rate the studies on a scale of 0-100 in terms of “Perceived Value.” The chart below illustrates the results.

    Perceived value of various NPRC research studies.

    We asked survey participants to rate or grade the overall perceived value of eight different studies we’ve published in the past five years.

    Our Next Study – Based in large part on the feedback we received, NPRC has decided to launch a new industry 2020-21 Wage & Benefits Survey within the next two weeks. Not only does this study typically attract a healthy level of participation, it presents data that is critically important, especially in a time when employers are cutting costs, but also carefully monitoring labor costs.

    “…end up receiving a “two week” notice from a long-term employee who you possibly failed to acknowledge or reward in a timely or adequate manner.”

    It is one thing to discover that you might be paying an above average wage to a key yet “average” employee, but it is another thing entirely to end up receiving a “two week” notice from a long-term employee who you possibly failed to acknowledge or reward in a timely or adequate manner.

    For additional information about NPRC and its various services and products, we invite you to visit our website at: www.printingresearch.org.