Printers Praise New Digital Pricing Study

Below are just a few of the printers who have written us, praising the value of our latest industry report, “The 2019-2020 Digital Color Pricing Study.”

“I always enjoy receiving the pricing studies and I learn something every time.  I have been doing printing for over 45 years and still learn how to price things better.  Through the Sweet Sixteen pricing study, I learned I was undercharging on envelopes (which surprised me) so this will more than pay for the cost of the membership and Pricing Study.”

Wayne Clark, Graphics North Printing
Fairbanks, AK

“John, thank you for all your work in providing the printing industry with the “Sweet Sixteen” Digital Color Pricing Study, and the many other studies you have published for us for so many years. It always helps to know where we are at and not to leave money on the table. Keep up the good work.”

Arie Teomi, Lasting Impression Direct
Cleveland, OH

 

“I always look forward to receiving your reports, particularly the pricing studies. They’re my best source of data to be sure our prices are within a reasonable range, and the best confidence-builder I’ve found against buyers who say our prices are too high. Knowing our prices are reasonable means I look for better prospects, rather than caving on prices.”

Steve Blatman, Ink Spot Printing & Copy Center, Inc.
Frazer, PA

“Your studies have been a big help in keeping me in business for more than 28 years. I have used the industry pricing studies over the years to make sure our prices are competitive and adjust where necessary. This gives our customer service representatives confidence that our prices are fair and reasonable. I cannot understand why many more print shop owners do not take advantage of these valuable studies, especially when they can get them for free with just a little effort.”

Mike Geygan, Minuteman Press
Lebanon, OH

“I want to thank you for including my firm in your annual pricing study. Even though my company is extremely small, the study gives us information necessary to stay in business. Unlike the bigger companies, which can try random pricing strategies, we need to only use fact-based strategies which the pricing study provides each year.”

Ralph Dunavant, American Printing & Promotions
Manassas, VA

 

“Hi John, I have been participating in your surveys for more than 20 years. As I look back over those years, I realize that I have referred to your surveys more than any other source of pricing information in the printing industry. It is concise, accurate and timely. I would have to say that this info has helped me be sharper in our pricing, win more bids and make more money. Thanks so much for your efforts.!”

Jon Robson, Auburn Document Centre
Auburn, NY

 

“John, thank you again for a fantastic job well done. We eagerly await each of your studies, as they are crammed full of helpful insights, sage advice, and of course ‘real-world’ data and pricing information. Your studies start to pay for themselves from the first page!”

James Jepsen, General Manager
Local Copies Etc., Santa Maria, CA

 

 

 

Printers Praise New NPRC Digital Pricing Study

Printers from across the U.S. are praising NPRC’s newest study, The 2019-2020 “Sweet Sixteen” Digital Pricing Study. This just-released report, covers 16 of the printing industry’s most popular digital products and services, is only available as a hard copy.

The new report is packed with the very latest pricing info and includes literally hundreds of average and median prices for more than a dozen of the most popular digital products and services in the printing industry. Click here to view and download the study’s Table of Contents.

Virtually every page in this just-released study reveals pricing info you can use immediately to cross-check and compare your own pricing against others in the industry.

Most products and services covered in this study include average and median pricing, a 10% high and low extraction, plus pricing based on a per unit basis such as pricing per sheet, per click, per envelope and even pricing per carbonless set. This feature makes it easier than ever for readers to obtain pricing for unusual quantities or quantities simply not covered in the report.

Orders are processed and shipped same-day as received via USPS Priority Mail.

Retail Price: $245. Click here to order:

Go below and read what fellow printers
have to say about this new pricing study…

“John, thank you for all your work in providing the printing industry with the “Sweet Sixteen” Digital Color Pricing Study, and the many other studies you have published for us for so many years. It always helps to know where we are at and not to leave money on the table. Keep up the good work.”

Arie Teomi, Lasting Impression Direct, Cleveland, OH

 

“Having just updated our digital press so we are able to competitively print 4-color envelopes, this price study is invaluable when setting competitive pricing for 4-color envelopes.”

Marian Fenlon, DPI Printing, Oshkosh, WI

 

“I always look forward to receiving your reports, particularly the pricing studies. They’re my best source of data to be sure our prices are within a reasonable range, and the best confidence-builder I’ve found against buyers who say our prices are too high. Knowing our prices are reasonable means I look for better prospects, rather than caving on prices.”

Steve Blatman, Ink Spot Printing & Copy Center, Inc., Frazer, PA

 

“Your studies have been a big help in keeping me in business for more than 28 years. I have used the industry pricing studies over the years to make sure our prices are competitive and adjust where necessary. This gives our customer service representatives confidence that our prices are fair and reasonable. I cannot understand why many more print shop owners do not take advantage of these valuable studies, especially when they can get them for free with just a little effort.”

Mike Geygan, Minuteman Press, Lebanon, OH

“I want to thank you for including my firm in your annual pricing study. Even though my company is extremely small, the study gives us information necessary to stay in business. Unlike the bigger companies, which can try random pricing strategies, we need to only use fact-based strategies which the pricing study provides each year.”

Ralph Dunavant, American Printing & Promotions, Manassas, VA

 

“Hi John, I have been participating in your surveys for more than 20 years. As I look back over those years, I realize that I have referred to your surveys more than any other source of pricing information in the printing industry. It is concise, accurate and timely. I would have to say that this info has helped me be sharper in our pricing, win more bids and make more money. Thanks so much for your efforts!”

Jon Robson, Auburn Document Centre, Auburn, NY

 

“We have been participating in the NPRC’s surveys for some years now. The information they have provided us with has been the topic of many pricing plan discussions in our weekly meetings. they help us stay competitive. The “Sweet Sixteen” survey helped us tune our digital pricing structure as we move forward to grow the digital segment of our business. Invaluable information.”

David Adams, Quality Printing Services Inc., Petaluma, CA

 

 

 

 

 

David Adams

90 Sycamore Lane

Petaluma, CA 94952

707-775-4300

2018 Digital Pricing Study

New Digital Pricing Study Proves Popular

NPRC has released its highly anticipated 2018 Digital Color Pricing Study. This new 100+ page report offers up average and median pricing for dozens of color digital products and services in the printing industry. Data on digital pricing is provided in various formats, including average and median prices for a range of quantities, plus in many cases the price per booklet, sheet or in some cases per signature.

“Hello John,
I just had to let you know how impressed I was with the Digital Pricing Study you just released. While I only spent 30 minutes going over the study, my initial impression is that the quality of this study is as good if not better than previous studies. Thanks for the hard work you and NPRC put into these studies, The printing industry is better off because of studies such as this.”
Armand Girard, Curry Printing & Marketing, Auburn, ME

To NPRC,
“An excellent study. It is great to see what other printers are charging for the same products and be able to compare those prices in an organized fashion.”
Kevin Williams, Systems Print & Mail, Laguna Hills, CA

Pricing Study Cover

Cover of New Pricing Study

Publication Price…
PDF Copies… $179.00
Hard Copies… $191.00

NPRC Member Pricing
PDF Pricing… $89.50
Hard Copies… $95.50

 Discover what fellow printers from
around the country are charging for…
Graphic Services – Standard and Complex
Variable Data 4/4 cards (sizes 4.25 x 5.5 and 5.5 x 8.5)
Flat sheets, 100# Text & Cover (finished sizes 8.5 x 11 and 11 x 17)
Rack Cards – 4/0 and 4/4, finished size 4 x 9, full-bleed
2-Part and 3-Part Carbonless forms, plain and numbered
Click Charges Only for quantities ranging from 500 to 5,000!
16-page and 32-page newsletters (qtys. 100 – 2,500)
32-page Booklets – finished size.5 x 8.5 (qtys. 100 – 2,500)
#10 and 9 x 12 Envelopes – Blk only and 4-C (qtys. 100 – 2,500)
Plus many, many other prices with majority high-low guidelines

Special Note to Survey Participants – Please note that printing firms who participated in our Digital Color Pricing survey receive an email and link for downloading the FREE PDF of the study on Dec. 2oth and Dec. 21st, 2017. Please check your trash and deleted folders as well as your spam folders if you are unable to find the email used to distribute this study. The subject line used to advise participants was: “Urgent – Here’s Your 2018 Digital Color Pricing Study.”

Visit the NPRC Bookstore to place your order.