Thinking of Shopping Your Competitors?
There’s no better time than the beginning of the year to start shopping competitors. January and February is a great time of the year to get a handle on pricing in your marketplace. Shopping your competitors is also a great method for separating “fact from fiction” when it comes to what your competitors are charging for various products and services.
We’ve consulted for hundreds of firms, both large and small, and we have often found ourselves recommending that clients actually hire a professional shopper to dispel many of the myths that arise in local markets as to what printers are the “highest priced” versus those considered the “low-ballers.”
There’s an old saying, “You get what you pay for,” and if you hire your sister-in-law, a neighbor or someone from your local church you’re not going doing it the right way, at least according to this article.